petsmart300

September 8, 2014




PetSmart Acquires Pet360

PetSmart announced last week that it is planning to acquire ecommerce pet retailer Pet360. The transaction is expected to be complete this month.

“Although online sales are still a relatively small part of the pet products industry, we expect them …

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In News

Batteries Plus

September 8, 2014




Batteries Plus Expands Business Overseas with Acquisition

Batteries Plus LLC announced today that it has acquired privately held LED Hut Ltd., a provider of light emitting diode products, including bulbs and light fixtures, to customers throughout Europe.

The acquisition of LED Hut Ltd. is the company’s …

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In Executive, Global

Mens_logo_300

March 20, 2014




Men’s Wearhouse Launches Omnichannel Inventory Program

Men’s Wearhouse Launches Omni-Channel Inventory Program (via PR Newswire)
Customers can shop at over 900 stores from one location with Find-It App and Reserve Online, Pick up In-Store rollout FREMONT, Calif., March 19, 2014 /PRNewswire/ – Ongoing innovation at Men’s Wearhouse has led …

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In Mobile, Mobile

segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

beacon-300

August 26, 2014




Brick and Mortar Retailers Capitalize on Beacon Opportunity

In today’s retail landscape, if you’re still managing channels in silos, you’re at a serious disadvantage. Whether your customers are shopping on their smartphones, tablets, PCs, or in-store, the ability to transfer from one channel to another …

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In Cross Channel, Marketing

jcpenney-new-logo-300

February 27, 2014




JCPenney Makes a Commitment to Omnichannel

With sales of $1.08 billion for fiscal year 2013, an increase of 5.8%, it appears JCPenney has its ecommerce channel back on track.

And on its Feb. 26 earning call, JCPenney chairman and CEO Mile Ullman said the retailer is ready to make ecommerce …

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In Ecommerce, Marketing

macys-inc-300

February 26, 2014




Macy’s Addresses Omnichannel and Same-day Delivery

While the fourth quarter  showed a 1.6% decline in sales, Karen M. Hoguet, chief financial officer at Macy’s, said moving forward the retailer plans on making strides in its omnichannel fulfillment initiatives including buy online, pick up in-store, and same-day delivery.

“…

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In Cross Channel, Ecommerce

Sleepys-300

August 20, 2014




Sleepy’s Sees Revenue Growth after Website Redesign

Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media, according to a case study.

During the Sleepy’s website redesign, the company …

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In Ecommerce, Marketing

staples-logo-300

August 20, 2014




Staples Plans to Close 140 Stores to Focus on Ecommerce

Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.

“As customers shift online, we are taking aggressive action to right-size our retail footprint,” the company said in a prepared statement. “We …

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In Ecommerce, News

5-300

February 23, 2014




5 Tips for Omnichannel Success

A recent study conducted by the CMO Club and Visual IQ highlighted the challenges CMO’s are facing as they try to embrace omni-channel analysis of their marketing and branding initiatives.

The results were not surprising. Some 85% of CMOs say …

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In Must Reads, Omnichannel

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