February 19, 2011




Five Tips to Sell Social Media to Skeptics

Selling social media initiatives to corporate can sometimes feel like pushing a boulder up a hill. Veteran executives may believe they already have all the channels they need to reach their customers, or that blogging and tweeting are just an …

More...

In CRM, Social Media

February 1, 2011




Leveraging Social Media for SEO

Now that Facebook.com has overtaken Google.com as the most used website on the Internet, some are questioning whether search engine optimization is still relevant. Won’t Internet users just turn to their social networks for answers to their questions?

More...

In Social Media, Yahoo

January 2, 2011




December 7, 2010




Social Media Having an Impact on Email

Renting lists. Blanketing your site with sign up forms. Snail mailing to get opt-ins. Direct marketers, pure play e-tailers, multichannel merchants and even local businesses go to great lengths to build up their email lists, but are they overlooking simpler, …

More...

In Social Media

November 30, 2010




Ten Social Media Mishaps to Avoid

Social media has been a charm for some merchants and a flop for others. But even the successful social sellers have made a faux pas or two along the way. And for many, making mistakes while trying to build their “…

More...

In Social Media

June 7, 2010




Why B-to-B Merchants Should Engage in Social Media

Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it’s a reality that many b-to-b sellers are not yet equipped to handle social media.
To help determine …

More...

In B2B, Social Media

May 27, 2010




Live From RMC: How to Be a Social Media Superstar

If you want to build a following using social media, don’t try to sell on Facebook and Twitter–just be yourself. That’s helped Paul Kalemkiarian, owner of continuity marketer Wine of the Month Club, become a social star, which has …

More...

In Ecommerce

May 1, 2010




HOW SOCIAL MEDIA IS MOVING THE E-COMMERCE NEEDLE

EVERY FEW YEARS, something comes along that really moves the e-commerce needle, said Kate Lepow, who handles global payments for Yahoo!, during a panel at the MRC Conference. What’s that something right now? Social media.
So how are merchants taking …

More...

In Uncategorized

March 25, 2010




Live From SES NY: Marketers Claim Social Media Doesn’t Cost a Dime

New York – Marketers, it seems, don’t know how to put a price tag on their social media marketing. That’s what they told e-commerce advisory firm Econsultancy in a recent survey, though Rebecca Lieb, its vice president-U.S. operations, disputes …

More...

In Social Media

March 18, 2010




Live from the MRC Conference: How Social Media is Moving the E-commerce Needle

Las Vegas—Every few years, something comes along that really moves the e-commerce needle, said Kate Lepow, who handles global payments for Yahoo!, during a panel at the Merchant Risk Council’ s E-Commerce Payments & Risk Conference on March 17. What’s …

More...

In Social Media

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. ...
  11. 248