October 1, 2011




How Social Media Can Bridge the Multichannel Gap

Social media has phenomenal potential for retailers, as it enables them to provide real-time promotions, receive feedback on new and existing products and generate sales. But to fully leverage social, retailers cannot view it as a singular channel that can …

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In Ecommerce, Social Media

May 5, 2011




Social Media Panel Offers Sage Advice

To do social media or not to do social media, that was the question during Tuesday’s power panel discussion at the MCM Live Conference in New York.
Other questions that came up: Which networks are best for what, who …

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In Social Media

April 21, 2011




Hartz Signs Deal With Examiner.com for Targeted Social Media Engagement Program

DENVER, April 21, 2011 /PRNewswire/ — Examiner.com has announced a deal with The Hartz Mountain Corporation, utilizing Examiner.com’s innovative advertising platform, Examiner Connect. Focusing on pet health, the program will create word of mouth marketing through the creation of original …

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In Social Media

April 21, 2011




Social Media Attorney Creates Social Media Monitoring Tool

CHICAGO, April 20, 2011 /PRNewswire/ — Brand Vigil is an online brand protection and regulatory compliance tool that monitors social media for uses of brands and trademarks anywhere in the page name, account name, or blog name. This social media monitoring tool …

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In Affiliate, Social Media

April 19, 2011




Melrose Jewelers Expands Brand Through Social Media Optimization Success

LOS ANGELES, CA–(Marketwire – April 19, 2011) – Melrose Jewelers USA: Melrose Jewelers today announced it has reached over 55,000 Facebook fans and is now optimizing their social brand to cater to the growing online demand.
Vanessa Puzio of Melrose Jewelers states, “…

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In Social Media

March 1, 2011




Email and Social Media: Better together

Now that we’re firmly ensconced in 2011, it’s time to bury one of the major marketing debates of 2010: whether social media will supersede email. Even Facebook itself, with its launch a few months ago of integrated messaging that includes email, seems …

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In Channel Integration, Ecommerce

February 19, 2011




Five Tips to Sell Social Media to Skeptics

Selling social media initiatives to corporate can sometimes feel like pushing a boulder up a hill. Veteran executives may believe they already have all the channels they need to reach their customers, or that blogging and tweeting are just an …

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In CRM, Social Media

February 1, 2011




Leveraging Social Media for SEO

Now that Facebook.com has overtaken Google.com as the most used website on the Internet, some are questioning whether search engine optimization is still relevant. Won’t Internet users just turn to their social networks for answers to their questions?

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In Social Media, Yahoo

January 2, 2011




December 7, 2010




Social Media Having an Impact on Email

Renting lists. Blanketing your site with sign up forms. Snail mailing to get opt-ins. Direct marketers, pure play e-tailers, multichannel merchants and even local businesses go to great lengths to build up their email lists, but are they overlooking simpler, …

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In Social Media

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