August 18, 2015

Cross-Channel Customer Experience

The shopping landscape continues to change drastically. Today, consumers – your customers and prospects – are shopping in an environment full of ecommerce sites on mobile devices; they are being influenced through social media posts and enticed through tons of competitive email …


In executive summary, Omnichannel


August 17, 2015

How to Deliver an Excellent Customer Experience

It’s no secret that competition in online retail sales is a cutthroat business. To put the growth in perspective, research from Statista shows that during the 2014 holiday shopping season, retail e-commerce sales figures in the United States alone hit $53.3 …


In Blog, customer experience


August 17, 2015

The Digital Store is In Reach: How to Join the Revolution

A revolution in shopping is undeniably underway. With the meteoric rise of mobile devices, ecommerce has morphed from being an alternative channel to an omnipresent connection between brands and consumers.

According to Forrester’s U.S. Cross-Channel Sales Forecast, 2014 to 2018, …


In Blog, Ecommerce


October 27, 2014

Five Ways Brands Can Win at Social this Holiday Season

With the holiday shopping season just weeks away, retailers will want to start thinking (if they haven’t already) about several areas in which they should have robust preparation.  One area in particular is social media.

Folke Lemaitre, founder and …


In Blog, Holiday 2014


August 14, 2015

Fake Target Customer Service Guy Trolls Haters

Haters gonna hate… And sometimes, a troll comes to the rescue, as Facebook user Mike Melgaard did for Target.

But Melgaard taught Target’s customer service team a lesson, too: Don’t fall asleep at the wheel.

According to published reports, Melgaard …


In Blog, Customer Service


August 12, 2015

B2B Ecommerce Can’t Completely Copy its B2C Counterparts

[caption id="attachment_70392" align="alignright" width="140"] Steven Baruch, MSC Industrial Supply[/caption]

The more B2B ecommerce changes, the more it stays the same

Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not …


In B2B, B2B


August 11, 2015

4 Tips for Identifying the Most Profitable Lead Sources

There are nearly 1 billion active sites on the Internet today. As a marketer, think about that — each one of these is a potential source of new leads. The sources are out there — B2C marketers responsible for growing and …


In Blog, Data & Analytics


August 9, 2015

IBM Does Complete Redesign of Tractor Supply

IBM (NYSE:IBM) and Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retail store chain in the United States, today announced a partnership to revamp and migrate the company’s online retail operation to IBM to provide Tractor Supply …


In Ecommerce, News


August 4, 2015

Don’t Just Personalize Customer Experiences, Localize Them

Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success, yet only 1% of businesses are providing excellent customer experiences according to Forrester’s latest …


In customer experience, Global


August 3, 2015

3 Ways Brick-and-Mortar Stores Can Win at Webrooming

There is no stopping the rise of online shopping. The product options are endless, it’s simple, more convenient, often cost-efficient—and the list goes on. It’s no shock that ecommerce has been lauded the future of retail, reaching $1.5 …


In Blog, Ecommerce

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