sale-300

March 14, 2015




Why Lowering Prices Could Be Your Best Sales Strategy

In a world where a higher price is often associated with a better product, pricing your product lower might seem counterintuitive. After all, many business owners use higher pricing to increase their products’ perceived value, and it’s easy to …

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In Blog, Must Reads

social-infographic-loyalty-300

May 29, 2013




Gain Brand Loyalty through Social Media

The amount of people connecting through all the social media sites across the world is astounding. Imagine if you can introduce your brand to just some of the 1.1 billion users on Facebook, 500 million users on Twitter, or the 225 million people …

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In Cross Channel, Ecommerce

facebook-mobile

May 22, 2013




Social Media Declining for Online Purchases

New Monetate Ecommerce Quarterly (EQ1 2013) Reveals Social Media Lags as Ecommerce Traffic Source; Tablets Beat Smartphones in Device Share (via PR Newswire)
Findings spotlight the growing imperative brands have to create contextual experiences across devices and channels. PHILADELPHIA, May 22, 2013 /PRNewswire/ …

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In Cross Channel, Ecommerce

contact-center

May 22, 2013




Social Media Use Expected to Rise in Contact Centers

While a focus on social media initiatives seems to be lacking in most contact centers as of late, a new Deloitte study has found that the use of social media is expected to rise within the next 24 months.

The Deloitte …

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In Contact Center, Contact Center Resources

FB-and-Twitter

May 9, 2013




Using Social Media as a Customer Service Tool

Shoppers are becoming more and more engaged with brands through social media. While they may not interact with most brands on a daily basis, consumers have no problem voicing their concern or praise to a brand on sites like Facebook, …

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In Contact Center, Cross Channel

FedEx, FedEx Express, UPS, Shipping/Delivery, shipping, global, global shipping, global fulfillment, global consumers, China, chinese market, chinese consumers, ecommerce

March 5, 2015




China to Allow Foreign Ownership of Ecommerce Firms

China announced the country will allow full foreign ownership of ecommerce firms in Shanghai’s free trade zone and regulatory changes have made it easier for retailers and brands to enter the Chinese market.

By 2015, according to China Internet Watch, estimated …

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In Ecommerce, Global

social-media

May 8, 2013




5 Ways to Make Your B2B Social Media Posts Stand Out

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. In fact, according to a recent article from Social Media B2B, marketers in the industry are …

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In Amazon, B2B

UPS, shipping, financial results, operations and fulfillment, FedEx, TNT

March 4, 2015




Free Shipping and Flexibility are Key Global Ecommerce Drivers

The desire for convenience, flexible delivery and payment options and a seamless experience across channels continue to dominate for consumers worldwide, according to the second annual Pulse of the Online Shopper global study, conducted by comScore on behalf of UPS.

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In customer experience, Ecommerce

ecommerce-order-flowchart-300

March 3, 2015




Optimizing Your Ecommerce Site for Impulse Sales

Social media has enabled people to keep up to minute on their favorite products and services. Real time marketing has given brands the power to connect with their current and potential customers. Adding these two ideas together can create a …

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In Blog, Ecommerce

big-data-300

March 2, 2015




Marketers Say They Don’t Collect Enough Customer Data

Despite significant investments in data-related marketing solutions over the past few years, an annual Infogroup study released today finds that most marketers think they still don’t collect enough customer data.

The Infogroup report, “Big Data’s Big Payday,” reveals …

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In big data, Must Reads

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