May 27, 2010




Live From RMC: How to Be a Social Media Superstar

If you want to build a following using social media, don’t try to sell on Facebook and Twitter–just be yourself. That’s helped Paul Kalemkiarian, owner of continuity marketer Wine of the Month Club, become a social star, which has …

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In Ecommerce

May 1, 2010




HOW SOCIAL MEDIA IS MOVING THE E-COMMERCE NEEDLE

EVERY FEW YEARS, something comes along that really moves the e-commerce needle, said Kate Lepow, who handles global payments for Yahoo!, during a panel at the MRC Conference. What’s that something right now? Social media.
So how are merchants taking …

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In Uncategorized

March 25, 2010




Live From SES NY: Marketers Claim Social Media Doesn’t Cost a Dime

New York – Marketers, it seems, don’t know how to put a price tag on their social media marketing. That’s what they told e-commerce advisory firm Econsultancy in a recent survey, though Rebecca Lieb, its vice president-U.S. operations, disputes …

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In Social Media

March 18, 2010




Live from the MRC Conference: How Social Media is Moving the E-commerce Needle

Las Vegas—Every few years, something comes along that really moves the e-commerce needle, said Kate Lepow, who handles global payments for Yahoo!, during a panel at the Merchant Risk Council’ s E-Commerce Payments & Risk Conference on March 17. What’s …

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In Social Media

March 1, 2008




Secrets to social media success

If you’re the Web strategist in your organization, you’ve been hearing questions like these more often. The answers don’t necessarily involve cataloging every new API and social networking site, as that list changes every day.
Rather, you need to look …

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In Ecommerce, Webchannel

January 23, 2008




Social Media and Customer Care Managers, Part 2

Social media and word-of-mouth marketing now have a big impact on the customer care industry. Last week we looked at the social media landscape, defining concepts like blogs, vlogs, and podcasts. Now we’ll focus on what social media means …

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In Ecommerce, Operations & Fulfillment

January 16, 2008




Social Media and Customer Care Managers, Part 1

As experts in customer care and relationship management, we focus relentlessly on the power of word of mouth. We come to work everyday to ensure that consumers have positive interactions with brands that influence their purchasing behavior and enhance the …

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In Ecommerce

June 1, 2009




Social Climbing: Niche Marketers are Finding New Customers Thanks to Social Media

Social media is hot, for both consumers and businesses. Just about everybody seems to be on Facebook, twittering and blogging, or following blogs.
Is anybody generating more sales as a result of social media activity? Not really. But several merchants …

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In Catalog, Data & Analytics

June 1, 2009




Powell’s Shares Some Social Media Strategies

Like many merchants Powell’s is still learning what works and what doesn’t when it comes to social media. The online bookstore took a stab at using the social networks for customer acquisition this Valentine’s week: It posted a …

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In Ecommerce

May 27, 2009




Social Media for Service?

Many online merchants are using social media networks to build their brand, find new customers, and to a lesser extent, sell goods. But can you social media for customer service?
You can if you know where your customers are—and …

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In Uncategorized

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