b2b-stock-photo

August 14, 2013




B2B Social Media is Not Dead

Contrary to popular belief, social media in the business-to-business community is not dead.  In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

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In B2B, Ecommerce

Restaurant Equippers

May 26, 2015




Restaurant Equippers Cooks Up New Mobile Commerce Site

Unbound Commerce today announced the launch of a new, dedicated mobile commerce site for leading restaurant supplier Restaurant Equippers. The mobile commerce site launched on May 20.

Restaurant Equippers is one of the largest equipment and supply businesses in the industry, …

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In Ecommerce, Mobile

May 26, 2015




Olapic Announces Strategic Partnership with Listrak

Olapic, the visual marketing and commerce platform for collecting, curating and showcasing consumer-generated photos, today announced a strategic partnership and integration with Listrak, an omnichannel digital marketing retail platform that provides email personalization and retargeting specifically tailored for retailers. The …

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In Ecommerce, IRCE 2015

May 21, 2015




TVPage, Inc. to Showcase the Value of a Video Shopping Experience at IRCE 2015

SAN DIEGO, May 21, 2015 /PRNewswire/ — TVPage, Inc. (www.tvpage.com), offering an industry leading Video Commerce Platform for brands and retailers, will showcase groundbreaking video commerce players and sites deployed by leading retailers, and running on the TVPage platform.
Photo …

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In Uncategorized

July 29, 2013




Readiness Checklist for Social Media Analytics

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social …

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In Analytics, Marketing

SEO-300

August 16, 2014




4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …

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In Marketing, Must Reads

WithoutShoes

May 19, 2015




TOMS Launches #WITHOUTSHOES Campaign

This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes. With every picture taken, a pair of …

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In Blog, Marketing

giggle

May 19, 2015




Giggle Gets Visual with #gigglepics Campaign

Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers.

With the use of Instagram, the retailer incorporates images submitted directly from their customers or tagged on Instagram into their …

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In Marketing, Must Reads

360-degree-customer-view-puzzle

May 13, 2015




What Consumer Preference Really Means For Today’s Retail Marketer

The old four P’s of marketing – price, product, promotion and place – worked as well as they could for retailers using traditional media to influence customer purchase behavior and drive shoppers to stores. However, the time and distance between when an …

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In Blog, Marketing

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