TheWashingtonPost--FedEx-Global-Operations-Center

March 30, 2016




3 Important Factors for Understanding Where Your International Shoppers Are

Traveling internationally to a country with an unfamiliar culture can be challenging, even for the most experienced global traveler. Whether you are asking for directions, hailing a taxi or even ordering a cup of coffee, what seems like simple interactions …

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In cross-border, Global

customer-satisfaction-300

March 30, 2016




3 Ways Brands Struggle with Personalization

Modern consumers have high expectations of the brands with which they do business. Given the impact of social media, user-generated content, mobility and an increasingly competitive online marketplace, it’s really not surprising. On the one hand, consumers are constantly …

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In Blog, Ecommerce

Branding, ecommerce branding, ecommerce, Patagonia, brand audit

March 30, 2016




The Importance of Brand Ambassadors in the Digital Age

For decades, commerce was uniform. People shopped in stores and marketplaces. Sure, catalogue shopping had a loyal following, but it was dwarfed by the number of people electing to shop in stores. The in-store shopping experience was social in the …

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In Blog, Engagement

the-week-that-was-300

March 24, 2016




Week in Review: Rolling Out the Red Carpet in Cincinnati

The red carpet will be rolling out in Cincinnati on April 14. That’s when Multichannel Merchant will announce the winners of its annual Excellence in Customer Experience Awards its 2016 Operations Summit.

The awards, based on data from eBay Enterprise + Innotrac’s …

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In Data & Analytics, Ecommerce

Bitcoin_Payment_Option-300

March 21, 2016




Sifting Through Payment Solution Overload

The payments industry is extremely dynamic with new payment methods and solutions constantly popping up at different locations worldwide. Aside from the uncertainty regarding the longevity of these payment solutions, there is also the question of regional preferences. A solution …

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In Blog, Ecommerce

ZGallerie

May 14, 2015




Z Gallerie Creates Social Buzz with Its Catalog

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media, according to a case study.

Z Gallerie worked with Curalate to design, track and measure a tightly integrated user-generated content campaign that …

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In Catalog, Ecommerce

JoeLezon_CTO-300

March 11, 2014




Alex and Ani CTO Talks Social Media, Superheroes, and Trumpets

NAME:  Joe Lezon
COMPANY:  Alex and Ani
JOB TITLE: Chief Technology Officer (CTO)

Here’s how social media helps me in my everyday life: It allows me to stay connected with friends and family, while at the same time providing relevant …

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In Follow the Leaders, Marketing

Instagram and Facebook apps in Apple iTunes

March 17, 2016




Using Instagram for (Brand) Fun and Profit

Let me start off by saying I am an avid Instagram user. I am also from the millennial generation, so it is no wonder that this is the case. And Instagram isn’t the only social media platform I use; …

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In Blog, Marketing

USPS, U.S. Postal Service, ecommerce, ecommerce returns, returns, shipping strategy, omnichannel, omnichannel best practices, free shipping, Amazon, Amazon Prime, Priority Mail, free two-day shipping, return labels, return shipping labels

March 15, 2016




5 Solutions to Boost Ecommerce Revenue and Customer Engagement

Ever wonder if you were really getting the most out of your ecommerce site? If you have the sneaking suspicion that you aren’t, you’re probably right.

Now the question is: What to do about it?

One statistic goes …

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In Blog, customer experience

the-week-that-was-300

March 10, 2016




Week in Review: Amazon As Expected Buys Into Air Freight

Ending months of speculation, Amazon announced it has leased 20 Boeing 767 cargo jets from Air Transport Services Group Inc., while at the same time taking a 20% stake in the Wilmington, OH-based company. That is where Amazon has reportedly been running air …

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In Data & Analytics, Ecommerce

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