August 17, 2015

The Digital Store is In Reach: How to Join the Revolution

A revolution in shopping is undeniably underway. With the meteoric rise of mobile devices, ecommerce has morphed from being an alternative channel to an omnipresent connection between brands and consumers.

According to Forrester’s U.S. Cross-Channel Sales Forecast, 2014 to 2018, …


In Blog, Ecommerce


August 14, 2015

Fake Target Customer Service Guy Trolls Haters

Haters gonna hate… And sometimes, a troll comes to the rescue, as Facebook user Mike Melgaard did for Target.

But Melgaard taught Target’s customer service team a lesson, too: Don’t fall asleep at the wheel.

According to published reports, Melgaard …


In Blog, Customer Service


August 12, 2015

B2B Ecommerce Can’t Completely Copy its B2C Counterparts

[caption id="attachment_70392" align="alignright" width="140"] Steven Baruch, MSC Industrial Supply[/caption]

The more B2B ecommerce changes, the more it stays the same

Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not …


In B2B, B2B


October 27, 2014

Five Ways Brands Can Win at Social this Holiday Season

With the holiday shopping season just weeks away, retailers will want to start thinking (if they haven’t already) about several areas in which they should have robust preparation.  One area in particular is social media.

Folke Lemaitre, founder and …


In Blog, Holiday 2014


August 11, 2015

4 Tips for Identifying the Most Profitable Lead Sources

There are nearly 1 billion active sites on the Internet today. As a marketer, think about that — each one of these is a potential source of new leads. The sources are out there — B2C marketers responsible for growing and …


In Blog, Data & Analytics


August 9, 2015

IBM Does Complete Redesign of Tractor Supply

IBM (NYSE:IBM) and Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retail store chain in the United States, today announced a partnership to revamp and migrate the company’s online retail operation to IBM to provide Tractor Supply …


In Ecommerce, News


August 4, 2015

Don’t Just Personalize Customer Experiences, Localize Them

Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success, yet only 1% of businesses are providing excellent customer experiences according to Forrester’s latest …


In customer experience, Global


August 3, 2015

3 Ways Brick-and-Mortar Stores Can Win at Webrooming

There is no stopping the rise of online shopping. The product options are endless, it’s simple, more convenient, often cost-efficient—and the list goes on. It’s no shock that ecommerce has been lauded the future of retail, reaching $1.5 …


In Blog, Ecommerce, Marc Lore, Amazon,, ecommerce, ecommerce marketplace,

August 3, 2015

Jet Sets Bold Goal of $20 Billion by 2020

The July 21 launch of gave a good indication of its hoped-for trajectory to $20 billion in annual sales by 2020, according to founder and CEO Marc Lore.

“We did over $1 million in sales on the first day, which was well …


In Campaign, Drop Shipping


August 3, 2015

How Ballard Designs Drives Sales and Rewards Loyal Fans

There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing.

The right tool and tactics though, will allow savvy …


In Marketing, Must Reads

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