May 16, 2014
More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop. They are looking to friends and peers for the final stamp of approval before they add to cart. …More...
July 14, 2015
FREE ON-DEMAND WEBINAR
5 Keys for Using Social to Drive Digital Marketing Success
Millions of people visit social media sites every day, but many businesses still struggle with how to capture these interactions and use them to drive more personalized marketing. …
May 13, 2016
While an online store might be driving solid revenue, there’s still a huge potential sales loss due to shopping cart abandonment. A major challenge for ecommerce stores, shopping cart abandonment is when a consumer adds to their cart but …More...
April 16, 2014
Kenshoo published an infographic today detailing first-quarter performance of paid search and social advertising. The infographic highlights quarter-over-quarter and year-over-year changes for key metrics in both search and social.
[Click to enlarge]
May 9, 2016
Fifteen hundred Amazon shareholders are asking Jeff Bezos, Amazon’s CEO, to reject Republican presidential candidate Donald Trump’s bigoted bullying and end the sale of Trump’s line of menswear and other Trump-related products on Amazon. This comes ahead …More...
May 5, 2016
Conventional wisdom asks us to accept that big wins come from big investments and while the new retail landscape looks different, it operates by the same rules we’ve been playing by for the past fifty years.
In practice, though, …More...
May 2, 2016
Swipe right to like. Swipe left to pass. This is the general basis of Tinder, the popular app that gamifies dating by asking users to swipe to approve or disapprove of a potential match.
Swiping through apps and sites is …More...
May 2, 2016
Instagram announced it would change its algorithm to prioritize important posts, rather than continue to show images and videos in reverse chronological order like they have been since the app launched in 2010. With this sudden uncertainty, panic ensued and questions …More...
May 2, 2016
When it comes to social media marketing, brands are getting personal. Gone are the days of heavy-handed campaigns that push advertising messages to widespread audiences. Instead, today’s brands recognize that a key part of customer conversions and loyalty is …More...
March 11, 2014
NAME: Joe Lezon
COMPANY: Alex and Ani
JOB TITLE: Chief Technology Officer (CTO)
Here’s how social media helps me in my everyday life: It allows me to stay connected with friends and family, while at the same time providing relevant …More...