May 26, 2015




Olapic Announces Strategic Partnership with Listrak

Olapic, the visual marketing and commerce platform for collecting, curating and showcasing consumer-generated photos, today announced a strategic partnership and integration with Listrak, an omnichannel digital marketing retail platform that provides email personalization and retargeting specifically tailored for retailers. The …

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In Ecommerce, IRCE 2015

May 21, 2015




TVPage, Inc. to Showcase the Value of a Video Shopping Experience at IRCE 2015

SAN DIEGO, May 21, 2015 /PRNewswire/ — TVPage, Inc. (www.tvpage.com), offering an industry leading Video Commerce Platform for brands and retailers, will showcase groundbreaking video commerce players and sites deployed by leading retailers, and running on the TVPage platform.
Photo …

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In Uncategorized

lilly-pulitzer-target-924x462

January 8, 2015




Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash

Beach chic designer Lilly Pulitzer was met with backlash this week on social media, after Target announced it would be collaborating with the brand for a limited edition collection expected to launch April 19, as passionate fans felt it would cheapen …

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In Blog, Branding

WithoutShoes

May 19, 2015




TOMS Launches #WITHOUTSHOES Campaign

This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes. With every picture taken, a pair of …

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In Blog, Marketing

giggle

May 19, 2015




Giggle Gets Visual with #gigglepics Campaign

Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers.

With the use of Instagram, the retailer incorporates images submitted directly from their customers or tagged on Instagram into their …

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In Marketing, Must Reads

360-degree-customer-view-puzzle

May 13, 2015




What Consumer Preference Really Means For Today’s Retail Marketer

The old four P’s of marketing – price, product, promotion and place – worked as well as they could for retailers using traditional media to influence customer purchase behavior and drive shoppers to stores. However, the time and distance between when an …

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In Blog, Marketing

Pinterest--300

May 11, 2015




Why Your Brand Should Be on Pinterest

By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. By limiting yourself you could be missing out on huge marketing opportunities presented by other social media sites. Pinterest, …

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In Blog, Marketing

consumer data, consumer data privacy, consumer data protection, data privacy, Federal Trade Commission, FTC, General Wireless, RadioShack, RadioShack bankruptcy, personally identifiable information, PII

May 11, 2015




5 Ways E-Retailers Can Leverage Data to Increase ROI

E-retailers have access to a massive amount of consumer data and that data can be tremendously valuable, but many might not know which data points to leverage to meet their business goals. However, it is critical for entrepreneurs to take …

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In Blog, Data & Analytics

scot-wingo-300

May 4, 2015




Scot Wingo Resigns as ChannelAdvisor’s CEO

Scot Wingo resigned as CEO of ChannelAdvisor, the company he co-founded in 1999, on April 28, according to an 8-K filing made today with the Securities and Exchange Commission. The announcement, however, was not made until after ChannelAdvisor released its first-quarter 2015 financial …

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In Marketplaces, News

christmas-social-media-twitter-300

November 16, 2014




How to Use Paid Social Media to Increase Holiday Sales

The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. The result, no doubt, will be a very crowded social space.

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In Blog, Holiday 2014

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