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October 27, 2014




5 Revolutions That Will Shape the Future of Marketing

The press is full of trendy terms—Big Data, the Internet of Things, Digital Natives, Globalization, Social Media, etc.—that attempt to describe the complex technological and social changes that the world is currently experiencing. However, there is a danger …

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In Blog, Marketing

SocialInfographic-300

May 16, 2014




Social Media: The Final Stamp of Approval for Purchase Decisions

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.  They are looking to friends and peers for the final stamp of approval before they add to cart.  …

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In Ecommerce, Infographics

SEO-300

August 16, 2014




4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …

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In Marketing, Must Reads

hobo-bags-300

October 21, 2014




Hobo Launches Responsive Ecommerce Site

WebLinc announced that Hobo, a designer of women’s handbags and fashion accessories, has re-launched its site on the WebLinc platform. The new site, www.HoboBags.com, uses responsive design to optimize the user experience for shoppers on smartphones, tablets …

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In Ecommerce, Platforms

Ecommerce, omnichannel, omnichannel fulfillment, ship from store, in-store pickup, holiday shopping, holiday shopping 2014, Shopatron, Ed Stevens, retail, online retail

October 20, 2014




Making the Most of Seasonal Peaks in Consumer Shopping

The way we shop is always changing and evolving. In recent years we’ve seen a number of different factors such as technology enabled services and multichannel retailing play a more prominent role than ever before. There has been a …

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In Blog, Holiday 2014

October 20, 2014




Want Lasting Relationships with Customers? Cut the Share-Bait

Although retail brands are pioneering the use of social media, digital content and data to drive purchases, some sacrifice long-term relationships for short-term buzz.

On one extreme, retail brands fake blunders to stir up controversy and get attention. Urban Outfitters …

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In Blog, Ecommerce

bad-santa-300

October 20, 2014




Naughty to Nice: How to Prepare for Holiday Email Issues

ON DEMAND WEBINAR
Naughty to Nice: How to Prepare for Holiday Email Issues
Tips for boosting the effectiveness of your holiday email campaign
As a retailer, you know you need to push your email marketing to the limits during the …

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In Email, Holiday 2014

cyber-weekend

December 3, 2014




Cyber Monday Caps Record 5-Day Cyber Weekend

IBM (NYSE: IBM) today reported strong online and mobile sales for Cyber Monday 2014, capping a record five-day span for holiday shopping, based on consumer transaction data analyzed in real-time by the IBM Digital Analytics Benchmark.  The data-driven insight gives retailers …

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In Cyber Weekend 2014, Holiday 2014

holiday-data-santa-hat-300

December 3, 2014




3 Tips to Protect Your Holiday Shopper’s Data

With the 2014 holiday season coming into full swing, Americans will spend more than $600 billion, a 4.1% increase from last year. But it’s not all glee and twinkling lights out there.  According to the Credit Union National Association, a recent poll …

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In Blog, Data & Analytics

2014Q1_Search_and_Socia_Snapshot_041514-featured-image-300

April 16, 2014




Search and Social Media Snapshot

Kenshoo published an infographic today detailing first-quarter performance of paid search and social advertising. The infographic highlights quarter-over-quarter and year-over-year changes for key metrics in both search and social.
[Click to enlarge]

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In Infographics

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