omnichannel-strategy-300

May 22, 2014




Isaac Mizrahi and the Omnichannel Experience

Isaac Mizrahi is winning at total omnichannel by engaging with its customers.

Robert D’Loren, CEO and chairman of the parent company Xcel Brands and Isaac Mizrahi said during his keynote presentation at the IRCE Focus: Brands & B2B show …

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In Branding, Ecommerce

social-graph-300

May 21, 2014




Living Social: What is Your Social Graph and How is it Used?

In this age of social, you might have heard the term social graph bandied about. But, what is it and how is it used? Simply put, a social graph is your online social footprint. More specifically, it is the historical …

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In Marketing, Must Reads

SocialInfographic-300

May 16, 2014




Social Media: The Final Stamp of Approval for Purchase Decisions

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.  They are looking to friends and peers for the final stamp of approval before they add to cart.  …

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In Ecommerce, Infographics

add-to-cart-tablet-300

May 14, 2014




4 Ways to Keep Customers’ Shopping Carts Full through Checkout

As a customer, you can probably think of a slew of reasons to back out of an online purchase: maybe shipping costs were higher than you thought, the checkout process was confusing, or you got distracted and never finished the …

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In Ecommerce, Must Reads

millennials-hipsters-300

May 14, 2014




Millennials’ Behavior Is Good, Bad and Ugly for Retail

Some recent stats show another startling shift in the world of retail—about 15 percent of U.S. malls will fail or be converted into non-retail space within the next 10 years, according to Green Street Advisors. Retail consultant Howard Davidowitz also …

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In Ecommerce, Mobile

hhgreggsitepic

May 14, 2014




Hhgregg Aligns Itself with New Branding Purpose

The impetus of hhgregg’s brand transformation came after the company’s CEO articulated a branding purpose to “inspire and delight” its customers.

According to Julie Lyle, chief marketing officer for hhgregg,  the overall goal for hhgregg is to fill …

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In Must Reads

May 9, 2014




Why Not Pinterest?

Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers.  Just this week, we at Multichannel Merchant saw two retailers leverage Pinterest for their own marketing purposes.

Gardener’s Supply Company launched a targeted pop up …

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In Blog, Branding

hhgreggsitepic

May 6, 2014




hhgregg Embarks on Brand Transformation

Appliance, electronics and furniture retailer, hhgregg today announced the company has embarked on a brand transformation to better serve and engage customers and communities by providing a truly differentiated shopping and purchasing experience. The brand transformation will encompass all customer …

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In Marketing, PR Newswire

May 5, 2014




Using Ruby on Rails for Faster Ecommerce Development

As online shopping increases at a tremendous rate, exhibiting year-over-year double-digit growth, winning at ecommerce becomes more challenging.  Retailers constantly leverage new strategies to evolve their site, realizing the importance of having an omnichannel presence and the resources to offer …

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In eCommerce, Technology

Gardeners_Final-300

May 5, 2014




Gardener’s Supply Company Increases Pinterest Conversion Rates

Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience, according to a case study.

Gardener’s Supply began working …

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In Ecommerce, Marketing

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