October 20, 2014




Want Lasting Relationships with Customers? Cut the Share-Bait

Although retail brands are pioneering the use of social media, digital content and data to drive purchases, some sacrifice long-term relationships for short-term buzz.

On one extreme, retail brands fake blunders to stir up controversy and get attention. Urban Outfitters …

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In Blog, Ecommerce

bad-santa-300

October 20, 2014




Naughty to Nice: How to Prepare for Holiday Email Issues

ON DEMAND WEBINAR
Naughty to Nice: How to Prepare for Holiday Email Issues
Tips for boosting the effectiveness of your holiday email campaign
As a retailer, you know you need to push your email marketing to the limits during the …

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In Email, Holiday 2014

KenshooInfographic-300

November 17, 2014




Don’t Be Clueless About the Path to Purchase

Following the path to purchase in order to gain key customer insights is important.  According to this infographic by Kenshoo, inspired by the movie Clueless, follows a consumer’s journey on the path to find the right jacket while highlighting statistics …

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In Infographics

Ecommerce, omnichannel, omnichannel fulfillment, ship from store, in-store pickup, holiday shopping, holiday shopping 2014, Shopatron, Ed Stevens, retail, online retail

October 14, 2014




‘Tis the Season to Put Your Global Marketing Plan in Place

As the holiday season approaches, you may be wondering how to maximize the annual sales lift this time of year offers. And you may be worried that your global marketing plans aren’t fully baked, leaving opportunity on the well-dressed …

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In Blog, Campaign

SEO-300

August 16, 2014




4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …

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In Marketing, Must Reads

cyber-monday-300-green

November 11, 2014




Cyber Monday: Ready, Set, Go!

Whether you like it or not, the holiday season is upon us. Retailers are already gearing up for Black Friday, but for digital marketers, Cyber Monday is the most important day on the horizon since it is projected to be …

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In Blog, Cyber Weekend 2014

WilliamsSonoma-300

October 6, 2014




How Williams-Sonoma Finds Success in the Digital Age

Williams-Sonoma continues to move steadfast into the digital age while still having its catalog be its primary driver for sales.

“We’re approaching $5 billion in revenue as a company and we are 50% direct-to-consumer,” said Pat Connolly, chief strategy and business …

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In Ecommerce, Marketing

SocialInfographic-300

May 16, 2014




Social Media: The Final Stamp of Approval for Purchase Decisions

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.  They are looking to friends and peers for the final stamp of approval before they add to cart.  …

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In Ecommerce, Infographics

omnichannel-strategy-300

September 30, 2014




What Omnichannel Shoppers Mean for Retailers and Customer Loyalty

If you were to ask a retailer what the most important tool of their customer loyalty efforts was 5 years ago, I bet the majority of them would say traditional loyalty and rewards programs. You know, the old “buy 10 get one …

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In Engagement, Must Reads

sparkle-off-broadway-shoes-300

July 30, 2014




A Sparkling Social Engagement

In the summer of 2012, Off Broadway Shoe Warehouse partnered with Sony Pictures for a promotion centered around the release of the blockbuster movie, “Sparkle.” It was the ideal partnership: Sony Pictures wanted to promote its new movie and Off Broadway …

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In Engagement, Marketing

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