PepBoys-300

April 28, 2016




Vibes WalletAds Offers Frictionless Experience for Pep Boys

Pep Boys has seen incremental revenue growth when it implemented WalletAds campaigns helping the brand’s mobile advertising business. It has generated high “save to phone” and redemption rates, contributing to incremental revenue.

“The technology also allows us to track …

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In Marketing, Mobile

global ecommerce

March 2, 2016




Q&A: The Rising Opportunity of Cross-Border Ecommerce

There’s a whole world of ecommerce shoppers, but U.S.-based merchants say they are not ready to embrace the cross-border shopper. According to Multichannel Merchant’s MCM Outlook 2016 survey, just 41.9% or respondents said their ecommerce sites are set up for …

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In cross-border, Global

buy-button-checkout-300

December 14, 2015




How Buy Buttons Will Enable Social Commerce During the Holidays

eMarketer predicts that holiday retail sales in the US will reach $885.7 billion this year, a 5.7% year-over-year increase. Mobile will drive sales growth as consumers become more comfortable making purchases on smartphones and retailers improve the mobile shopping experience: m-commerce sales …

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In Blog, Ecommerce

the-week-that-was-300

February 25, 2016




Week in Review: UPS Invests in Deliv to Learn About Same-Day Market

UPS took a big step this week by leading a $28 million investment round in same-day startup Deliv, with the stated purpose of learning the intricacies of its business model, especially how it has succeeded in the retail space.

While some …

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In Data & Analytics, Ecommerce

Godiva-300

April 7, 2016




Godiva Chocolatier Increases Creative Output 380% With Zmags

Zmags, the shoppable content company, announced stellar results for Godiva, the maker of fine Belgian chocolates, following deployment of the Zmags Creator digital publishing platform for Godiva’s Valentine’s Day 2016 campaign.

Retailers are increasingly faced with competitive and consumer …

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In Campaign, Marketing

01_turnto_graph_reviewscomments-300

April 7, 2016




Retailers Capture the Power of the Checkout Moment

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A study we just completed shows that a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume.

“Be the first to write a …

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In Blog, Curmudgeon at Large

ThirstieLogo

February 22, 2016




Thirstie Adopts Content-to-Commerce Strategy

In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back.

“The Craft” …

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In Catalog, Engagement

Winning Customer Care

April 5, 2016




4 Ways B2B Marketers Can Successfully Drive Customer Experience

Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. Whether that customer returns or refers you to others depends on their customer experience.

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In B2B, Blog

mac-ipad-iphone-multichannel-300-yslider

April 5, 2016




How to Increase Sales on Your Store with Multichannel Selling

There are too many online retailers who are reluctant to break out of their comfort zone. They are comfortable selling through a particular sales channel and refuse to try other avenues.

This can be understandable though. Retailers cower at the …

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In Blog, Ecommerce

the-week-that-was-300

February 19, 2016




Week in Review: Ecommerce Sales Outpaced Store Growth

Ecommerce sales grew 15.8% in 2015, which far outpaced the growth of sales at bricks-and-mortar stores, according to Multichannel Merchant’s MCM Outlook 2016 survey.

According to the MCM Outlook 2016 results, bricks-and-mortar store sales grew just 4% in 2015.

MCM Outlook 2016 also revealed that the …

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In News, PR Newswire

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