the-week-that-was-300

January 14, 2016




Week in Review: The Omnichannel Conundrum

Pureplay ecommerce retailers are disadvantaged by the high cost of marketing and shipping, making their business model challenging and ultimately unsustainable in the long-term, according to a report released this week by L2.

By contrast, the report finds that online …

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In News

DEALDEY-LOGO-PNG

March 23, 2016




Ringier Africa Deals Group Acquires Nigerian Online Shopping Platform DealDey

LAGOS, Nigeria, March 23, 2016/ — Ringier Africa Deals Group (http://www.Ringier.com/en/about-ringier-africa), a newly-founded joint venture between Swiss Ringier Africa AG and South African Silvertree Internet Holdings (Pty) Ltd, today announces it has acquired one of Nigeria’s …

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In Global, Marketplaces

email-yellow-button-300

January 13, 2016




3 Trends in Retail Email Marketing to Watch in 2016

For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store. Today, retailers are scrambling to keep up with the shifting buying behavior of customers who now expect personalized, relevant messages …

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In Blog, Email

social-media

June 22, 2015




Selling on Social Media is Certainly a Trend

With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel.

“Even with the amount of airtime and media coverage social media gets, it’s still in a stage of …

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In Marketing, Must Reads

Fishie-300

June 19, 2015




Bass Pro Shops Goes Fishing with Social Media

In an email marketing campaign and on its website, Bass Pro Shops asked its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program and challenge five friends …

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In Ecommerce, Email

360-degree-customer-view-puzzle

January 11, 2016




Why Ad-Blocking is Great News For Digital Marketing

The worlds of advertising and technology – long friends in the name of innovation – are currently embroiled in an intense ideological debate over the subject of ad-blocking. Sparked by Apple’s controversial decision to include ad-blocking capabilities in their iOS 9 update, …

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In Blog, Marketing

millennials-hipsters-300

January 7, 2016




How to Win Over the Hearts, Minds, and Business from Millennial Shoppers

Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.

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In Blog, Engagement

Happy_10_Year_Work_Anniversary_300

January 2, 2016




From Catalogs to Ecommerce to Omnichannel, So Much Has Changed in My 10 Years With Multichannel Merchant

10 years ago today, I was late for work, my first day as a Senior Writer for Multichannel Merchant.

There was probably a light dusting of snow on the road. And I figured, based on my prior 6 years with the parent …

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In Blog, Must Reads

the-week-that-was-300

March 18, 2016




Week In Review: Bubble Wrap Becomes Unbreakable

Pop… Pop… Pop Pop… Pop…

Well, that’s a series of sounds we may not hear anymore, shortly after a co-worker or a family member opens a package. That’s because Sealed Air’s “unpoppable”  Bubble Wrap protective packaging solution is now commercially …

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In Data & Analytics, Ecommerce

FedEx, UPS, FedEx Ground, FedEx Express, ecommerce fulfillment

March 18, 2016




FedEx Says Amazon Business Not a Concern

Executives with FedEx took issue with multiple media reports about Amazon’s moves into logistics and transportation as they discussed the company’s third quarter financial results, saying the ecommerce giant was simply addressing capacity issues with its own assets …

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In News, Operations & Fulfillment

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