December 1, 2006




Web 2.0: What It Really Means to You

Not only are more consumers shopping online than ever before, but they are expecting more from their online experience as well. With Web 2.0 technologies allowing for a new level of interaction, consumers are looking for e-commerce to emulate the in-store …

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In Ecommerce, Webchannel

November 29, 2006




Holiday E-mail Volume Up, But Campaign Sizes Down

(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller, according Elaine O’Gorman, vice president of strategy for e-mail service provider Silverpop.
The trend seems to indicate …

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In Channel Integration, Cross Channel

November 20, 2006




The 10 Days of Christmas: Maximizing Holiday Sales Dec. 15-25

By now, the holidays are in full swing, and so are seasonal sales on your Web site. But this is no time to sit back and watch the revenues accumulate. With the holidays representing 20 percent of annual online sales, it’s …

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In Channel Integration, Cross Channel

November 10, 2006




Good Planning and Solid Technology for a Happy Holiday

If you’re hoping to reap the revenue rewards of the holiday season, you need to do more than simply retrofit your Website with commonplace features and launch marketing programs with conventional messaging. Instead, you must implement this season’s …

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In Operations & Fulfillment, Webchannel

November 6, 2006




And the Biggest Day for Web Sales Will Be…

Cyber Monday—the Monday after Thanksgiving—isn’t the largest online shopping day of the holiday season, according to Coremetrics. The San Mateo, CA-based provider of Web analytics and marketing solutions says that online merchants should expect their greatest traffic …

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In Ecommerce, News

November 3, 2006




October Sales Roundup

If fall sales can predict holiday results, then four of the five publicly traded companies tracked by MULTICHANNEL MERCHANT are in store for a profitable Christmas. All of the companies performed admirably in October, with the exception of Sharper Image …

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In Channel Integration, Cross Channel

November 1, 2006




Guitar Center sells online at last

Although Guitar Center has had a Website since 1995, visitors could not buy product from the site. But in late June the Westlake Village, CA-based retailer of musical instruments and gear relaunched GuitarCenter.com as an e-commerce site.
Guitar Center is …

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In Catalog, Ecommerce

November 1, 2006




Juggling Web AND Phone Contacts

The average multichannel merchant reports that up to 40% of direct sales come through the Internet, according to research conducted by my firm, F. Curtis Barry & Co. The percentage of direct sales from the Internet can range from as low as 15% …

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In Affiliate, Channel Integration

November 1, 2006




Caught in the Net

A year after launching a Website selling its outdoor sporting gear and clothing in 1996, Recreational Equipment Inc. (REI) installed Internet kiosks in all of its stores. Retailer customers — and store employees — were underwhelmed, to say the least. “Performance was miserable, …

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In Channel Integration, Ecommerce

November 1, 2006




More Predictions of Strong Holiday Sales, but…

Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic about the season.
In fact, though Cambridge, MA-based Forrester reports “consumers state that they are pessimistic …

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In Catalog, Channel Integration

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