January 1, 2005




The POS connection

When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is the combination of hardware and software that records customers’ in-store purchases, accepts payments, and adjusts inventory …

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In Channel Integration, Order Mgmt

December 16, 2004




Old Glory Founder Buys Back Catalog Business

You can go home again: The founder of rock-and-roll merchandise marketer Old Glory once again owns the catalog and Website. Last month Glenn Morelli, who had sold the direct division of Old Glory to Alloy in December 2002, bought the properties …

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In News

December 1, 2004




Return to Retailer

Many more multichannel merchants accept in-store returns than offer in-store pickup, in large part because handling returns is simpler than implementing cross-channel pickup systems. But one dilemma for retailers that accept returns of direct merchandise is what to do with …

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In Uncategorized

November 4, 2004




Nike Launches Nike Women Book

What do you think the reaction was when the marketing executives at Beavertown, OR-based footwear giant Nike wanted to introduce a print catalog for women? “Just do it!”
A 56-page Nike Women catalog is scheduled to drop Nov. 8. Though Nike …

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In News

November 1, 2004




Rejuvenation Offers Build-to-Order Web Tool

To give customers a chance to see its lighting fixtures in any of the 130 styles and options offered, Rejuvenation in September installed a build-to-order feature on its Website.
The Portland, OR-based cataloger of period lighting and hardware offers on its …

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In Lists & Data - Business-14-05-2013

October 18, 2004




Live from DMA Annual: Creative Integration

New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding. Carol Worthington Levy, creative services partner with San Francisco-based consultancy and list firm Lenser, gave specific examples of how to do just that during a Saturday …

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In Channel Integration, News

January 12, 2004




Live from NRF: Marketers Not in Sync with Customers’ Needs

New York–A recent survey by consulting firm Kurt Salmon showed that 70% of consumers felt they are not retailers’ top priority. At the same time, 47% of consumers will pay for products that are new, unique, and relevant to them.
Those statistics …

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In Marketplaces, News

January 11, 2004




NEBS Buys Stephen Fossler Co.

Groton, MA-based business forms and packaging supplies marketer New England Business Service (NEBS) on Jan. 7 acquired certain assets of Stephen Fossler Co., a manufacturer of embossed anniversary seals and a marketer of store signage and commemorative specialty products. The $27 million …

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In News

January 1, 2004




Seven Strategies for Expanding Your Business

Ever since the recession dug in its heels nearly three years, survival, rather than growth, has been the goal for many catalogers.
But finally, things are looking up, and marketers are now looking to expand. It’s time to dedicate effort …

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In Uncategorized

January 1, 2004




Catalog Copy: Sticking My Head into the Lion’s MouthAgain

This job gets tougher every year. Back in ancient times — the early to mid-1990s will do — finding catalogs with subpar copy meant sorting through a stack collected over the previous nine or ten months and picking those with the …

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In News

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