June 1, 2006




NAME YOUR PRICE

It’s been less than a decade since the word “multichannel” came into use to describe selling through more than one medium. But the complex new world of multichannel merchandising includes potential pitfalls that at best may confuse customers and at …

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In Channel Integration, Cross Channel

May 25, 2006




Meads Lands at Victoria’s Secret Direct

On Aug. 4—exactly one year to the day that she left Dodgeville, WI-based apparel cataloger Lands’ End–Mindy Meads will join Victoria’s Secret Direct as president/CEO. Meads, who became a vice president at Lands’ End in 1991 and was named president/…

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In News

May 6, 2006




ACCM Show Daily: What’s News in the Exhibit Hall

What better place to introduce products and services for multichannel merchants than at the largest conference for multichannel merchants. Here’s a selection of new and noteworthy offerings on display at the Exhibit Hall of the Annual Conference for Catalog & …

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In Channel Integration, News

May 1, 2006




Get with the Loyalty Program

Creating a loyalty program that works is more critical now than ever. Case in point: The number of shoppers who defined themselves as longtime loyal customers dipped to 77% this year from 84% in 2005, according to a study by Adjoined Consulting and …

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In Channel Integration, Cross Channel

May 1, 2006




Gaps across the channels

My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at most retailers. A seemingly simple task of returning an online purchase to a Gap …

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In Channel Integration, CRM

May 1, 2006




The Ones to Watch

Every industry has its rising stars, and the multichannel marketplace is no exception. Given the complexities of operating in more than one channel, the skill sets needed to excel today are increasingly sophisticated, yet a solid understanding of direct marketing …

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In Channel Integration, Cross Channel

April 25, 2006




Marketing to the Abandoned Cart

Content by Ken Burke of MarketLive
Consumers are changing how they shop online and this is leading to higher rates of cart abandonment throughout the e-commerce industry. Fortunately there are some highly effective techniques you can use to recover a …

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In Uncategorized

April 17, 2006




E-Mail Marketing Myth #3: E-mail Is Not Just for E-Commerce

Tracking the connection between e-mail and e-commerce has become a relatively straightforward exercise for most marketers. But the simplicity of connecting online sales to e-mail efforts and the difficulty of tracking sales across other channels has relegated e-mail’s immediate …

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In Data & Analytics, Ecommerce

April 5, 2006




A Look at Speech IVR

No matter how many or how few channels a merchant utilizes, telephone contact serves as a lifeline for enabling customers to reach the brand, whether pre-, during, or post-sale.
While essential to a retailers success, extensive customer telephone contact has …

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In CRM

April 4, 2006




Tips for Attaining Measured Online Growth

The sonic growth of e-commerce had to slow eventually, and it seems that eventually is just about here. Now that online shopping has become mainstream, merchants are less likely to see the triple-digit year-over-year Web growth rates they enjoyed earlier …

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In Webchannel

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