September 29, 2009




Macy’s Making an Impact with Cause Marketing

Macy’s may be seeing a lull in 2009 sales figures, but the general merchant does believe its cause marketing efforts are helping to make a difference for nonprofit organizations.
Speaking Sept. 22 at the Shop.org Annual Summit at Mandalay BayResort and …

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In News, Retail

September 15, 2009




J.C. Penney’s New Line Speaks to Younger Women

Multichannel general merchant J.C. Penney is targeting a younger demographic with the launch of She Said, a contemporary career sportswear brand geared to professional women. This new private brand,¬ designed, developed and sourced inhouse,¬ is now available at J….

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In multichannelmerchant.com/ecommerce/news

August 11, 2009




When is it Time for a Redesign?

When do you know it’s time to redesign your e-commerce site? That question was posed to a panel of three merchants during a session at eTail in Baltimore last week, and no one person had the same answer.
But all …

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In Ecommerce

August 6, 2009




Live From eTail: Alternative Payments Becoming Mainstream

Baltimore–Back in 2005, Brad Wolansky was almost embarrassed to slap a Bill Me Later logo on the Orvis.com Website.
Speaking at eTail on Tuesday, Wolansky said even though Orvis had made a deal with the alternative payment service provider, he …

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In multichannelmerchant.com/ecommerce/news, News

August 1, 2009




Ramp up Your Retail Speed

A multipronged marketing strategy can be executed only as fast as your slowest retail channel. Do you know which channel is preventing your organization from moving as fast as it should be?
For most retailers, it’s their brick-and-mortar stores whose …

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In Customer Relationship Management, Retail

July 14, 2009




Five Ways Social Marketing can Improve Customer Loyalty

Social marketing programs are not about hard sells to your customers. Rather, social marketing programs should be about connecting with your customers for the long-term – on their terms – and sharing information and experiences together.
If done right, social programs can …

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In Ecommerce, Social Media

July 7, 2009




Using BI to Sharpen Your Competitive Edge

E-commerce is one of the few bright spots in retail today. Its predicted growth is even more encouraging: Forrester recently projected that the Web will continue to gain share of total retail sales in the next several years.
Despite the …

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In Channel Integration

July 1, 2009




The ways and means of widgets

What makes a good widget? Like the creations from the 1980s TV series hero MacGyver, the best widgets are compelling inventions strung together ingeniously from existing parts, like product data, customer wish lists or online coupons.
For online retailers, this …

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In Affiliate, Ecommerce

June 24, 2009




Moving Retail Operations from the Stone Age to the Digital Age

A multipronged marketing strategy can only be executed as fast as your slowest retail channel. Do you know which channel is preventing your organization from moving as fast as it should be?
For most retailers, it’s their brick-and-mortar stores …

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In Customer Relationship Management, Warehouse/Distribution Center

June 1, 2009




Social Climbing: Niche Marketers are Finding New Customers Thanks to Social Media

Social media is hot, for both consumers and businesses. Just about everybody seems to be on Facebook, twittering and blogging, or following blogs.
Is anybody generating more sales as a result of social media activity? Not really. But several merchants …

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In Catalog, Data & Analytics

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