August 15, 2004




9 tips to improve your site for the holidays

If you’re looking to make some improvements to your Website before the fall/holiday selling season, there’s still time — but not much. How to decide, then, what to focus on? You can learn from what we’ve seen.
As part of …

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In Uncategorized

August 4, 2004




Live from eTail 2004: How Sears.com Went from Loser to Winner in Five Years

Hollywood, FL—In 1999, Sears, Roebuck & Co.’s e-commerce business lost $100 million. This year, it posted a sizable pretax profit, said Bill Christopher, the cataloger/retailer’s chief of customer care, in a session here. Christopher detailed the five key steps “…

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In News

August 1, 2004




Off to a Roaring Start

What a difference a year makes. At this time last year, more than half of the consumer catalogers tracked by Catalog Age were bemoaning eroding profits. But for the first quarter of 2004, 88% of the marketers posted income gains or narrower …

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In News

July 1, 2004




Take It Away

Multichannel shoppers are an evolving breed, changing right along with the technology on which they must rely, and frequently presenting behavioral surprises to analysts. New data from Cambridge, MA-based Forrester Research offers an interesting example of one such multichannel shopper …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

May 4, 2004




Live from the Annual Catalog Conference: Go Multichannel for Modeling

(Direct Newsline) Chicago–When building models, using data from all channels has given office supply titan Staples a better picture of its customer base.
Eileen White, director of customer acquisition for Staples, told attendees of the Annual Catalog Conference on Monday …

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In News

May 1, 2004




Multichannel Goes Mainstream

E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution. This is a daunting challenge, as there are incessant choices and opportunities from organizational, merchandising, marketing, and …

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In Channel Integration, News

April 1, 2004




Matrix Reloaded

Direct-to-customer catalog management software saw a number of changes during the past year. Computer Solutions and Best Software collaborated on extending Order Power! to small to medium-sized direct marketers with the introduction of Direct 500 as a module option to Best …

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In B2B, Channel Integration

March 1, 2004




Season’s Greetings

BY ANY STANDARDS, 2003 was a banner year for online retailers. At a time when the rest of the retail business was in a deep funk, holiday e-commerce sales soared to a record $18.5 billion, a 35% surge over the previous year, according …

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In Uncategorized

January 12, 2004




Live from NRF: Marketers Not in Sync with Customers’ Needs

New York–A recent survey by consulting firm Kurt Salmon showed that 70% of consumers felt they are not retailers’ top priority. At the same time, 47% of consumers will pay for products that are new, unique, and relevant to them.
Those statistics …

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In Marketplaces, News

January 11, 2004




NEBS Buys Stephen Fossler Co.

Groton, MA-based business forms and packaging supplies marketer New England Business Service (NEBS) on Jan. 7 acquired certain assets of Stephen Fossler Co., a manufacturer of embossed anniversary seals and a marketer of store signage and commemorative specialty products. The $27 million …

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