May 1, 2005




Getting physical

Successful catalogers know what makes a print layout work, and many have also mastered the layout or navigation of a Website. But laying out a brick-and-mortar store is a brave new world for many multichannel merchants. Just as a play …

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In Marketing, News

April 1, 2005




The latest matchback tools

By now most multichannel merchants know about matchbacks and the importance of understanding where online and retail buyers are coming from rather than guesstimating the percentage of sales driven by the catalog or an e-mail campaign.
To help marketers more …

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In Lists & Data - Buisness

April 1, 2005




TALES FROM THE FRONT

Tears for a clown
A Catalog Age staffer in mid-January ordered an ornament from The Met Store, the Metropolitan Museum of Art’s Web catalog. The ornament — a clown playing the violin — arrived within three days. Although the ornament seemed well …

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In Uncategorized

March 10, 2005




Pre-retail Research by Web-savvy Consumers

Retailers, beware—if you are focusing on your customers’ in-store experience and ignoring what they do online, you risk “losing incremental sales opportunities,” according to Joe Pilotta of BIGresearch, which has just completed a survey of retail customer shopping habits. …

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In Uncategorized

March 3, 2005




Broadband is First Step in Complex Online Shopping Experience

Two recent studies of online shopping behavior provide evidence of the growing complexity evolving around the multi-channel retail experience. The new Nielsen//NetRatings MegaView Online Retail service, which tracks online consumer retail activity and purchasing behavior, reveals that broadband consumers …

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In Uncategorized

March 1, 2005




Slow & Steady

There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping experience for each customer based on extensive data analysis. After you collect information from multiple sources to …

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In Channel Integration, CRM

February 22, 2005




Measuring Multichannel, Not Just Online, Success

The increasing role of the Internet as a marketing and sales channel offers numerous opportunities to marketers, of course. But it also gives rise to new challenges. One of them, says Steve Tamke, senior vice president at Hackensack, NJ-based marketing …

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In News

February 16, 2005




Live from eTail 2005: Be “Reasonably” Consistent Among Channels

Palm Desert, CA–If you’re a multichannel marketer, your customers will understand “logical inconsistencies” in your shopping channels, according to Bill Bass, vice president/general manager, Sears Customer Direct, and senior vice president of e-commerce, Lands’ End. In the opening general …

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In News

February 1, 2005




Delayed reactions

Last month Catalog Tracker noted a nearly 8% decline in year-over-year catalog volume for October. Were merchants pushing back their holiday mailings in order to capture more business from procrastinators?
To a degree, yes. In November, Catalog Tracker (a service of …

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In News

February 1, 2005




The Store Fantastic

This month’s somber cover reflects the state of call centers today, but it also highlights their evolution into something rich and strange. Much the same thing may be happening to retail. While everyone’s going multichannel, it’s becoming increasingly clear that …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

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