December 2, 2005




Retailers Need to Provide Greater Data Security, Survey Says

In an age of litigation and increasing government scrutiny of corporations, retailers must protect customers’ privacy — and they may not be doing a good job of it, according to a new international survey led by Retail Systems Alert Group …

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In Lists & Data - Buisness

December 1, 2005




Out of service

When customer service pundit Ron Willingham decided to buy a TV set, he expected the process to be fairly straightforward. As head of Integrity Systems, a Phoenix-based training and development company, and author of a series of nationally renowned books …

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In Channel Integration, Operations & Fulfillment

December 1, 2005




Better selling through kiosks

Basil Hawanchak, vice president/chief financial officer of Levin Furniture, wanted to change the credit application process at the Smithton, PA-based chain of 12 stores. Customers applying for credit had to verbally provide an employee with such information as their place …

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In Uncategorized

November 30, 2005




Catalogs as Portal: Why You Should Keep On Mailing

Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as online becomes more popular (and as shopping as a leisure …

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In Channel Integration, Cross Channel

October 17, 2005




Demonstrating ROI: Look Ahead When Building Database Marketing Processes

This week at the DMA 2005 Annual Conference in Atlanta, Scott Cone, vice president/client leader for database marketing services provider Merkle, is leading a session entitled “The Data Management Process: Building Your Cornerstone Database Marketing Process for the Next 20 Years.” …

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In Lists & Data - Buisness

October 1, 2005




‘Tis the Season for Conversion

The standards that customers consider a given in today’s multichannel landscape — timely free shipping promotions, cross-channel pickup, in-store return policies, exemplary customer service — receive significant press throughout the year. If Christmas is your make-or-break season and your Website still falls …

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In Webchannel

September 6, 2005




The Answer Is in the Data

An increasing share of senior executives recognize that they need to invest in customer relationship management (CRM) to increase sales, improve profitability, and reinforce the company’s competitive positioning. At the same time, most senior executives have discovered that the …

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In Channel Integration, CRM

August 1, 2005




Steering them to the stores

As much as marketers today are urged to be “channel agnostic,” one has to respect certain differences among promotional media. Take the differences between a mail order catalog and a catalog traffic driver. The goal of the former is to …

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In Uncategorized

August 1, 2005




Speaking to the Hispanic market

Without question, the Hispanic market is in hypergrowth mode. The U.S. Census Bureau estimates that 43 million Americans — one in seven — are Hispanic. And according to the Selig Center for Economic Growth at the University of Georgia, that does not …

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In Channel Integration, Cross Channel

July 1, 2005




Lights, Camera, Campaign!

Developing a seasonal campaign — a multichannel, multiple-impression integrated marketing effort designed to run across an entire season — is akin to making a movie in which every scene is crafted carefully to tell an unfolding story. Each scene — or in the …

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In Channel Integration, Cross Channel

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