May 1, 2007




World-wide Peruvian Connection

Rich Lloyd, president of women’s apparel cataloger Peruvian Connection, says last year’s relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company’s catalog.
“…

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In Catalog, Channel Integration

April 9, 2007




Advanced Thinking on Matchbacks

The myriad offer and order channels used today present multichannel marketers with a growing problem: How to effectively allocate marketing budgets to the promotions and channels that drive demand.
In the past, using one-time matchbacks were a reasonably effective measurement …

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In Channel Integration, Cross Channel

March 14, 2007




Demand Insight and the Data Value Chain

An engineer has been defined as “someone who measures with a micrometer, marks with chalk, and cuts with an ax.” The message of this quip is simple: If the tool to take action is blunt, fine measurement means little. It’…

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In Channel Integration, Cross Channel

March 5, 2007




Four Ways to Grow Your E-mail List: Get Offline Customers to Go Online

How much does it cost to acquire a new customer? Whether it’s $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one (although maybe not as exciting as running a sexy TV campaign …

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In Catalog, Channel Integration

March 1, 2007




Cracking the Multichannel Code: The Brand Experience

The American Institute of Graphic Design defines brand as “a person’s perception of a product, service, or company.” That definition has nothing to do with a mission statement, a logo, a tagline, a color palette, or typography. Instead, brand is …

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In Channel Integration, Cross Channel

February 15, 2007




Live from eTail: Integration Is Blockbuster Concept

Palm Desert, CA–You’d have to be living on Mars not to know that Netflix has been gobbling market share of the movie rental business. So what do you do if you’re competitor Blockbuster Online? You integrate channels.
In his Feb. 14 …

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In Channel Integration, Ecommerce

February 1, 2007




RESOURCE GUIDE: POS software

Historically point-of-sale (POS) systems didn’t do much more than record customers’ purchases and calculate change. Today’s systems, however, can administer loyalty programs, check inventory at other stores or in other channels, and track commission sales by employees, among other functions. “…

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In Channel Integration, Operations & Fulfillment

February 1, 2007




Courting cross-channel Loyalty

It’s no secret that the number of cross-channel customers has grown exponentially in recent years — to more than 45 million in 2005 — and that they tend to be more valuable than single-channel shoppers. Cambridge, MA-based Forrester Research has found that multichannel customers …

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In Channel Integration, Cross Channel

January 1, 2007




Integrating the marketing plan

Welcome to our newest series, “Cracking the multichannel code.” The multichannel code — the Holy Grail of multichannel marketing success — is something that every cataloger, e-tailer, and retailer should be trying to crack. Many successful multichannel merchants already understand the importance …

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In Analytics, Channel Integration

December 18, 2006




Use Database Marketing to Drive Store Sales

Database marketing is the most cost-effective way to conduct targeted marketing and drive store sales, especially for niche businesses. Mass marketing through free-standing inserts (FSIs), and space advertising is the strategy of the past for effectively driving store sales.
While …

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In Data & Analytics, Lists & Data - Buisness

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