February 1, 2005




If I were in charge

As e-commerce reaches its 10-year anniversary, it’s an interesting time to reflect on what we have learned. According to ComScore Networks, holiday 2004 Internet sales were $15.8 billion, up 29% from 2003. Clearly merchants have learned how to effectively sell online. Products are delivered, …

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In News

February 1, 2005




TALES FROM THE FRONT

Neiman Marcus zaps zeppelin rumors
Alert the media: Actor John Travolta did not order a Zeppelin NT from the Neiman Marcus holiday catalog. In early December numerous media outlets ran with the story that Travolta had splashed out $10 million for …

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In Channel Integration

January 1, 2005




TJX goes multichannel at last

Part of the fun of shopping at off-price stores is the thrill of the hunt for a great bargain, which is also part of the fun of shopping online. That’s in part why Framingham, MA-based TJX Cos., the parent company …

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In International, News

January 1, 2005




Customer Service

There’s very little the world can throw at U.S. consumers to keep them from spending money,” a reporter for CNN/Money wrote in February 2003. Consumers were spending relentlessly, he said, despite terrorist attacks, a recession, millions of lost jobs, …

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In CRM, Opsandfulfillment_warehouse-20-03-2013

January 1, 2005




Nike competing now in the mail

Female athletes have been asking Nike to produce a print catalog of its women’s line for some time. What did the marketing executives at the Beavertown, OR-based footwear giant say to themselves in response? “Just do it!”
Beginning in November, …

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In News

January 1, 2005




The POS connection

When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is the combination of hardware and software that records customers’ in-store purchases, accepts payments, and adjusts inventory …

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In Channel Integration, Order Mgmt

December 16, 2004




Old Glory Founder Buys Back Catalog Business

You can go home again: The founder of rock-and-roll merchandise marketer Old Glory once again owns the catalog and Website. Last month Glenn Morelli, who had sold the direct division of Old Glory to Alloy in December 2002, bought the properties …

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In News

December 1, 2004




Return to Retailer

Many more multichannel merchants accept in-store returns than offer in-store pickup, in large part because handling returns is simpler than implementing cross-channel pickup systems. But one dilemma for retailers that accept returns of direct merchandise is what to do with …

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In Uncategorized

November 4, 2004




Nike Launches Nike Women Book

What do you think the reaction was when the marketing executives at Beavertown, OR-based footwear giant Nike wanted to introduce a print catalog for women? “Just do it!”
A 56-page Nike Women catalog is scheduled to drop Nov. 8. Though Nike …

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In News

November 1, 2004




Rejuvenation Offers Build-to-Order Web Tool

To give customers a chance to see its lighting fixtures in any of the 130 styles and options offered, Rejuvenation in September installed a build-to-order feature on its Website.
The Portland, OR-based cataloger of period lighting and hardware offers on its …

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