May 29, 2008




Lillian Vernon Catalog Back in the Mail

Nearly two months after the personalized gifts merchant was acquired by Current USA, the Lillian Vernon catalog is back in the mail. As part of a “soft launch,” the new owner mailed about 600,000 catalogs to the Lillian Vernon house file …

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In Catalog, Channel Integration

May 21, 2008




Live From ACCM: Power Forum Ponders the Multichannel Mystique

Orlando, FL – Multichannel merchants face a number of challenges these days – a slowing economy, rising shipping and mailing costs, and the increasing complexity of creating synergies between catalog, Web and store, to name a few.
Yet the panel discussion during …

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In Channel Integration, CRM

May 20, 2008




Live from ACCM: Kick Up Your Site’s Performance

Orlando, FL – Want to boost your online sales? In his session, “A Better Understanding of Your Web Traffic = Increased Sales,” Greg Foglesong stressed four takeaway points for optimum online profitability.
First and foremost, Foglesong, former general manager of Home Depot …

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In Ecommerce, News

May 9, 2008




Godiva Goes Mobile

Godiva Chocolatier has a new flavor: Blackberry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users to make purchases on the go. Godiva Mobile, which had its soft launch April, uses a device-resident …

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In Ecommerce, News

May 1, 2008




Sears Eyes Teen Girls with Prom Site

Ask a high-school-age girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.” But the multichannel general merchant is hoping to show teens its sexier side with a new e-commerce subsite, …

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In Webchannel

May 1, 2008




From clicks to bricks

Today’s shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop in a consumer’s path to completing a purchase, multichannel retailers need new ways to extend their …

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In Ecommerce, Retail

May 1, 2008




Dump the silos

If you ever play air hockey at Bud Reed’s house, get him to tell you the horror story about how he got his table. It’s a perfect illustration of how many retail dinosaurs still separate their multichannel customers into silos.

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In Channel Integration, Cross Channel

May 1, 2008




Then and Now

It’s our birthday! We turn the Big 2-5 this year, and anytime you celebrate an important anniversary, it’s a time for looking back and reflecting on your history. We decided to take this opportunity to revisit some of our readers’ …

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In News

May 1, 2008




You’re hired

It’s so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers? It wouldn’t if you hired the right kind of retail help. …

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In Channel Integration, Cross Channel

April 2, 2008




Sears Eyes Teen Girls with Prom Site

Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.” But the multichannel general merchant is hoping to show teens its sexier side with a new e-commerce …

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In Ecommerce, News

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