May 1, 2008




Dump the silos

If you ever play air hockey at Bud Reed’s house, get him to tell you the horror story about how he got his table. It’s a perfect illustration of how many retail dinosaurs still separate their multichannel customers into silos.

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In Channel Integration, Cross Channel

May 1, 2008




Then and Now

It’s our birthday! We turn the Big 2-5 this year, and anytime you celebrate an important anniversary, it’s a time for looking back and reflecting on your history. We decided to take this opportunity to revisit some of our readers’ …

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In News

May 1, 2008




You’re hired

It’s so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers? It wouldn’t if you hired the right kind of retail help. …

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In Channel Integration, Cross Channel

April 2, 2008




Sears Eyes Teen Girls with Prom Site

Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.” But the multichannel general merchant is hoping to show teens its sexier side with a new e-commerce …

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In Ecommerce, News

April 1, 2008




Mail or Mulch

Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?
True, your peers are more diligent about running names through NCOA. They’re matching their undeliverable addresses against the co-op databases.
And …

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In Catalog, Data & Analytics

April 1, 2008




PAPER THIN

On the pricing front, mills announced yet another $3 per hundredweight (cwt), or $60 per ton, price increase across the whole grade spectrum, effective April 1. This marks the fourth consecutive quarter with an increase in the cost of paper.
Delivery is taking …

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In Catalog, Print Channel

March 8, 2008




Sharper Image Seeking Store Liquidators

High-tech gadgets and gifts merchant Sharper Image, which filed for Chapter 11 bankruptcy protection on Feb. 19, is seeking court approval to hire a liquidator to conduct store-closing sales at more than half of its retail locations. Officials for the San Francisco-based …

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In Channel Integration, Cross Channel

March 1, 2008




Window treatment

If only merchants put as much thought into their store windows as they do into their Websites. Most toss in a few of their latest products and hope for the best.
What a waste. A window can communicate your brand …

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In Channel Integration, Cross Channel

March 1, 2008




Show Time

If it’s your job to select and develop products for catalogs, Websites, or stores, you know that trade shows are a way of life. You might even say that shows are an occupational hazard, as they can be overwhelming, daunting, …

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In Print Channel, Retail

March 1, 2008




Online Sales CONTINUE TO CLIMB

Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents to Multichannel Merchant’s Benchmark Report on E-commerce say that their online sales volume has increased …

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In Affiliate, Channel Integration

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