site-search-300

May 1, 2013




Making Your Site Search Results Stand Out

Let’s face it, not every visitor who comes to your ecommerce site it looking to buy. Sometimes they stumble upon your page through an external search engine to research a product they are interested in, or to compare your …

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In Ecommerce, Marketing

laptop-smartphone-tablet-300

May 1, 2013




Getting the Multi-Device Customer to Purchase

There are data points that can encourage you to test or try something new, and then there are data points so compelling you will lose sales if you ignore them.   Let’s talk about one of those that should make …

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In Cross Channel, Ecommerce

omnichannel-pic-300

April 29, 2013




Retailers Struggle with Omnichannel Experience

Retailers delivering customers’ expectations and provide a seamless shopping experience – in-store, online or through a mobile device will gain loyalty and a competitive advantage that drives sales, according to an article on Risnews.edgl.com.

The article cited the Accenture …

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In Cross Channel, Ecommerce

showrooming-1-300

April 23, 2013




How to Spring Clean With Customer Acquisition

There were more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, according to Forrester Research Inc.’s 2013 Mobile Trends for Marketers report in February. With the proliferation of smartphones, email will continue to become more customized to subscribers …

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In CRM, Data & Analytics

Corra_Infographic-final-300-cropped

April 18, 2013




The Ecommerce Movement: 2003 vs. 2013

In the last 10 years the face of the ecommerce industry has changed significantly. In this infographic by Corra, you can go back in time and see how far the ecommerce industry has come in terms of technology.

For instance, in 2003, 5% …

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In Ecommerce, Infographics

April 17, 2013




Sears Holdings Launches Fulfilled By Sears

HOFFMAN ESTATES, Ill., April 17, 2013 /PRNewswire/ — Sears Holdings has launched Fulfilled By Sears, a turnkey fulfillment service that offers pay-as-you-go pricing for businesses seeking a simple, cost-effective solution to manage storage, picking, packing and shipping of customer orders from Sears …

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In Marketing, Marketplaces

April 9, 2013




Lessons Learned from J.C. Penney

A few questions went through my mind when I heard Ron Johnson stepped down (as the press release reads) as CEO at J.C. Penney. One was the Ron Burgundy line, “Well, that escalated quickly!” And with former CEO Mike …

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In Blog

same-day-delivery-image-300

April 5, 2013




Same-day Delivery Might Not for Everyone

Amazon, Google, and eBay are striving towards national same-day delivery fulfillment, but the shipping option might not be the perfect decision for every retailer, according to Shop.org.

In the “Same-day Delivery – Should It Be a Priority for Your Business” …

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In Ecommerce, Inventory

April 2, 2013




3 Critical Steps to Avoid Social Media Meltdowns

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens. But in today’s socially-connected world, one customer’s small disappointment can turn into …

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In CRM, Ecommerce

Sears, Sears Holdings, Kmart, retail, online retail, returns, returns policy, returns and exchanges

April 2, 2013




Sears Canada Dishes on Successful Shopping Experience

In a recent interview with The eTail Blog, Tom Maryniarczyk, associate vice president of ecommerce analytics and promotions, at Sears Canada, talked shop about successful online merchandising and how to personalize a shopping experience without scaring your customer away.

When …

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In Cross Channel, Customer Service

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