MCM Ecommerce & Marketing 1/14/20

| David Hurwitz

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 1/14/2020 How the CCPA Is Impacting the Future of Retail The California Consumer Privacy Act (CCPA), effective … Continue Reading →

Consumer Loyalty Isn’t What It Used to Be in Omnichannel Age, Study Finds

| Douglas P. Clement

Consumer loyalty is up for grabs in 2020, according to a Criteo study, with 73% of shoppers open to taking a chance on brands they haven’t tried but have heard positive things about. The study quantified the evolution of consumers into detectives who compare products, rely on reviews and increasingly shop across channels.

DTC Brands Grabbing More Share of Voice, Pocketbook, Study Finds

| Douglas P. Clement

Direct-to-customer (DTC) brands continued their ascension in 2019 with more than 40% of American consumers making DTC purchases, according to a new report from Diffusion PR. Legacy brands have caught the wave by either acquiring their own DTC brands or investing in their own capabilities.

MCM Week in Review (1/10/20)

| David Hurwitz

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 1/10/2020 California Judge Exempts Truckers from AB5 Contractor Law A state court judge in California ruled … Continue Reading →

O+F Advisor 1/8/20

| David Hurwitz

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 1/8/2020 The Most Amazing Anti-Amazon Strategy … That Will Never Happen It is the synthesis of things Amazon does so … Continue Reading →

MCM Ecommerce & Marketing 1/7/20

| David Hurwitz

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 1/7/2020 Nectar Parent Company Resident Raises $12.5 Million Direct-to-customer ecommerce startup Resident, whose home furnishing brands include … Continue Reading →

MCM Week in Review (1/3/20)

| David Hurwitz

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 01/3/2020 The Most Amazing Anti-Amazon Strategy … That Will Never Happen It is the synthesis of … Continue Reading →

MCM Week in Review (12/27/19)

| David Hurwitz

Multichannel Merchant To ensure delivery to your inbox, add us to your address book. After December 31, 2019, you may not receive this newsletter from us unless you add us … Continue Reading →