October 18, 2004




Live from DMA Annual: Creative Integration

New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding. Carol Worthington Levy, creative services partner with San Francisco-based consultancy and list firm Lenser, gave specific examples of how to do just that during a Saturday …

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In Channel Integration, News

October 8, 2004




Live from Shop.org: Learning To Put the Customer First

Anaheim, CA–After noting that it has a small portion of highly profitable customers and a small portion of destructive customers, St. Paul, MN-based Best Buy is beginning to use segmentation to boost its online and in-store sales. In a keynote …

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In News

October 8, 2004




Live from Shop.org: Creating Multichannel, Not Multiple Channel, Retailers

Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel. The difference? Multiple channel refers to using more than one channel to reach customers but with little to …

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In Channel Integration, News

October 1, 2004




Mystery Service

Many multichannel retailers continue to miss opportunities to woo customers. The Chicago-based e-tailing group’s 2004 back-to-school Mystery Shopping survey of 25 retailers finds that although 14.3% of consumers planned to do their back-to-school shopping online — 4.3% more than last year — many of the attractive …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

September 1, 2004




Ikea Agita

You know how excited most kids get when they race downstairs Christmas morning to see the heaps of garishly wrapped presents under the tree? That’s almost how excited I am when the Ikea mini-catalog insert arrives in our local newspaper.

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In News

September 1, 2004




DMA Taps Monster Exec to Head Interactive Subsidiary

The Direct Marketing Association on Aug. 30 named Michael Aronowitz executive director of its e-commerce subsidiary, the Association for Interactive Marketing (AIM). A former executive for Internet job search site Monster Worldwide, Aronowitz will direct the operations of AIM, which serves …

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In News

August 15, 2004




9 tips to improve your site for the holidays

If you’re looking to make some improvements to your Website before the fall/holiday selling season, there’s still time — but not much. How to decide, then, what to focus on? You can learn from what we’ve seen.
As part of …

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In Uncategorized

August 4, 2004




Live from eTail 2004: How Sears.com Went from Loser to Winner in Five Years

Hollywood, FL—In 1999, Sears, Roebuck & Co.’s e-commerce business lost $100 million. This year, it posted a sizable pretax profit, said Bill Christopher, the cataloger/retailer’s chief of customer care, in a session here. Christopher detailed the five key steps “…

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In News

August 1, 2004




Off to a Roaring Start

What a difference a year makes. At this time last year, more than half of the consumer catalogers tracked by Catalog Age were bemoaning eroding profits. But for the first quarter of 2004, 88% of the marketers posted income gains or narrower …

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In News

July 1, 2004




Take It Away

Multichannel shoppers are an evolving breed, changing right along with the technology on which they must rely, and frequently presenting behavioral surprises to analysts. New data from Cambridge, MA-based Forrester Research offers an interesting example of one such multichannel shopper …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

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