May 4, 2004




Live from the Annual Catalog Conference: Go Multichannel for Modeling

(Direct Newsline) Chicago–When building models, using data from all channels has given office supply titan Staples a better picture of its customer base.
Eileen White, director of customer acquisition for Staples, told attendees of the Annual Catalog Conference on Monday …

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In News

May 1, 2004




Multichannel Goes Mainstream

E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution. This is a daunting challenge, as there are incessant choices and opportunities from organizational, merchandising, marketing, and …

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In Channel Integration, News

April 1, 2004




Matrix Reloaded

Direct-to-customer catalog management software saw a number of changes during the past year. Computer Solutions and Best Software collaborated on extending Order Power! to small to medium-sized direct marketers with the introduction of Direct 500 as a module option to Best …

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In B2B, Channel Integration

March 1, 2004




Season’s Greetings

BY ANY STANDARDS, 2003 was a banner year for online retailers. At a time when the rest of the retail business was in a deep funk, holiday e-commerce sales soared to a record $18.5 billion, a 35% surge over the previous year, according …

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In Uncategorized

January 12, 2004




Live from NRF: Marketers Not in Sync with Customers’ Needs

New York–A recent survey by consulting firm Kurt Salmon showed that 70% of consumers felt they are not retailers’ top priority. At the same time, 47% of consumers will pay for products that are new, unique, and relevant to them.
Those statistics …

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In Marketplaces, News

January 11, 2004




NEBS Buys Stephen Fossler Co.

Groton, MA-based business forms and packaging supplies marketer New England Business Service (NEBS) on Jan. 7 acquired certain assets of Stephen Fossler Co., a manufacturer of embossed anniversary seals and a marketer of store signage and commemorative specialty products. The $27 million …

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In News

January 1, 2004




Seven Strategies for Expanding Your Business

Ever since the recession dug in its heels nearly three years, survival, rather than growth, has been the goal for many catalogers.
But finally, things are looking up, and marketers are now looking to expand. It’s time to dedicate effort …

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In Uncategorized

January 1, 2004




Catalog Copy: Sticking My Head into the Lion’s MouthAgain

This job gets tougher every year. Back in ancient times — the early to mid-1990s will do — finding catalogs with subpar copy meant sorting through a stack collected over the previous nine or ten months and picking those with the …

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In News

January 1, 2004




New Year, New Resolutions

Provide true cross-channel convenience. First off, it’s important to clarify what this means. It starts with the ability to purchase across all of your channels equally and efficiently. Circuit City and Sears are two role models for making remote purchasing …

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In News

November 1, 2003




As Good as It Gets

Let’s say you’re in the market for a computer and walk into a Best Buy, Circuit City, or Office Depot store. Chances are, you’ll find the most popular PC configurations for your home or small business on the shelf. But …

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In Channel Integration, Opsandfulfillment_warehouse-20-03-2013

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