January 1, 2009
Every company seems to be cutting back — on budgets, staffing, travel. While we’re all trying to do more with less, the workload remains the same for merchants: Brands need products.
What is a “budgetista merchant” to do? Here are nine …
December 24, 2008
Competition today among retailers has never been more heated. Catalogs, superstores, home-shopping television channels and online stores are all vying for the same valued customers and without significant competitive advantages, retailers can be lost in the shuffle.
When competing for …
December 11, 2008
Customers today look to multiple channels for product research, decision-making, and ultimately to purchase. While one customer may conduct research online prior to making a purchase in the store, another will head to retail first to examine the products and …More...
December 2, 2008
Although the price of gas has plummeted since the Deloitte annual holiday survey of retail spending and trends was conducted, Deloitte vice chairman Stacy Janiak says a do-over would produce similar results.
According to its poll of 13,276 consumers conducted from …
November 26, 2008
November 12, 2008
Home furnishings and decor retailer Pier 1 Imports announced in June 2007 it was shuttering its three-year-old catalog and its seven-year-old e-commerce site. So what exactly are these Pier 1 Imports mini-mailers that closely resemble catalogs and keep showing up in mailboxes? The …More...
November 4, 2008
Consumers’ budgets are going be tighter this holiday season and through 2009, and increasingly sophisticated Web users are going to be shopping smarter than ever. This means retailers and manufacturers must work extra hard to close the online sale.
Merchants must …
November 4, 2008
Even store customers are getting more Web savvy. The number of U.S. consumers using the Web to research items before buying them in a store has risen 10% since 2006, according to a study released last week by Vertis Communications. During …More...
November 1, 2008
I was surprised to get a catalog from Pier 1 Imports in the mail in early October. The home furnishings and decor retailer had dropped its three-year-old catalog (and its seven-year-old e-commerce site) in August 2007. Was it giving direct another go?