January 1, 2005




Nike competing now in the mail

Female athletes have been asking Nike to produce a print catalog of its women’s line for some time. What did the marketing executives at the Beavertown, OR-based footwear giant say to themselves in response? “Just do it!”
Beginning in November, …

More...

In News

January 1, 2005




The POS connection

When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is the combination of hardware and software that records customers’ in-store purchases, accepts payments, and adjusts inventory …

More...

In Channel Integration, Order Mgmt

December 16, 2004




Old Glory Founder Buys Back Catalog Business

You can go home again: The founder of rock-and-roll merchandise marketer Old Glory once again owns the catalog and Website. Last month Glenn Morelli, who had sold the direct division of Old Glory to Alloy in December 2002, bought the properties …

More...

In News

December 1, 2004




Return to Retailer

Many more multichannel merchants accept in-store returns than offer in-store pickup, in large part because handling returns is simpler than implementing cross-channel pickup systems. But one dilemma for retailers that accept returns of direct merchandise is what to do with …

More...

In Uncategorized

November 4, 2004




Nike Launches Nike Women Book

What do you think the reaction was when the marketing executives at Beavertown, OR-based footwear giant Nike wanted to introduce a print catalog for women? “Just do it!”
A 56-page Nike Women catalog is scheduled to drop Nov. 8. Though Nike …

More...

In News

November 1, 2004




Rejuvenation Offers Build-to-Order Web Tool

To give customers a chance to see its lighting fixtures in any of the 130 styles and options offered, Rejuvenation in September installed a build-to-order feature on its Website.
The Portland, OR-based cataloger of period lighting and hardware offers on its …

More...

In Lists & Data - Business-14-05-2013

October 18, 2004




Live from DMA Annual: Creative Integration

New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding. Carol Worthington Levy, creative services partner with San Francisco-based consultancy and list firm Lenser, gave specific examples of how to do just that during a Saturday …

More...

In Channel Integration, News

October 8, 2004




Live from Shop.org: Learning To Put the Customer First

Anaheim, CA–After noting that it has a small portion of highly profitable customers and a small portion of destructive customers, St. Paul, MN-based Best Buy is beginning to use segmentation to boost its online and in-store sales. In a keynote …

More...

In News

October 8, 2004




Live from Shop.org: Creating Multichannel, Not Multiple Channel, Retailers

Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel. The difference? Multiple channel refers to using more than one channel to reach customers but with little to …

More...

In Channel Integration, News

October 1, 2004




Mystery Service

Many multichannel retailers continue to miss opportunities to woo customers. The Chicago-based e-tailing group’s 2004 back-to-school Mystery Shopping survey of 25 retailers finds that although 14.3% of consumers planned to do their back-to-school shopping online — 4.3% more than last year — many of the attractive …

More...

In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

  1. 1
  2. ...
  3. 62
  4. 63
  5. 64
  6. 65
  7. 66
  8. 67
  9. 68
  10. ...
  11. 73