April 29, 2010
Sears Holdings Corp. has signed a multiyear agreement with Edwin Watts Golf Shops to open 12 specialty golf stores in select Sears locations. The first Edwin Watts-branded shop is scheduled to open in the Murray, UT, Sears location by May 31.
March 8, 2010
With marketing budgets tighter than ever, store-based retailers have been moving from traditional print—newspapers and direct mail—to digital media to drive sales. In particular, many brick-and-mortar marketers are turning to a highly measurable digital media vehicle to drive …More...
February 23, 2010
Mobile commerce: There’s an app for that.
Though the mobile channel has taken a few years to catch on, speakers at the Internet Retailer Web Design and Usability Conference last week in Orlando said that m-commerce is starting to make …
February 2, 2010
Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel. Macy’s will give away one ¼ karat diamond daily from Feb. 1 to Feb. 13 to the person who sent the “sweetest tweet” that includes the hashtag #SweetestTweet, …More...
January 29, 2010
Western apparel merchant Sheplers has named QVC executive Bob Myers as its new CEO. Myers is the permanent replacement for Mark Syrstad, who left the company in September.
Myers has been senior vice president of QVC.com, multimedia platforms, broadcast …
January 13, 2010
As a merchant, you may consider yourself to be multichannel. But the customer views your bricks-and-mortar stores and Website as one entity, according to a survey shown Monday at the National Retail Federation’s Annual Convention and Expo.
Acting as marketers, …
December 8, 2009
It’s the end of the line for the Williamsburg catalog: The Colonial Williamsburg Foundation announced Dec. 4. it will close its mail order catalog next spring and lay off 14 employees.
A steady decline in the catalog business prompted Colonial Williamsburg …
December 1, 2009
November 1, 2009
October 1, 2009
Imagine a customer walking into your store to buy a gift for a friend. You invest time serving the customer, build a one-to-one relationship, and make the sale.
If this transaction took place online, the customer would have to give …