September 14, 2006




Three Trends That Will Transform Your Loyalty Strategy

As we look into the future of loyalty-marketing innovation, three major trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.
Trend #1: the power of the network
Marketers have long known the power …

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In Channel Integration, CRM

September 1, 2006




The best befriend benefit copy

This column, as veteran (or more accurately, resolute) readers of Multichannel Merchant know in advance, limits comments to copy. Copy isn’t always in the forefront of the overall judging process — nor should it be, because copy is just one component …

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In Catalog, Marketing

September 1, 2006




MULTICHANNEL INVENTORY: What You Need to Know

It sounds like a sci-fi trilogy: Past, present, and future merge to provide a single, optimal inventory experience. Multichannel merchants manage inventory seamlessly throughout major business processes and across channels in order to find the perfect balance between customer service …

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In Catalog, Channel Integration

August 23, 2006




IT Budgets to Grow Over Security Concerns

Marketers are expected to show IT budget and capital expenditure growth in 2006, according to the third annual Retail IT Budgeting Study conducted by the National Retail Federation and AMR Research.
The survey found that retailers plan to increase their overall …

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In Uncategorized

August 16, 2006




Transforming the Multichannel Shopper: Heavyweights Wanted

Welcome to the second in a series of articles based on a newly released report, “Transforming the Multichannel Shopper,” prepared by global retail consultancy J.C. Williams Group in partnership with digital marketing services firm StartSampling and e-commerce consultancy the …

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In Channel Integration, Cross Channel

August 1, 2006




Are you experiential?

The little girls who arrive at American Girl Place dressed like the dolls they hold in their arms show what’s possible when merchants take an experiential approach to retailing, experts say.
In addition to museumlike displays of the upscale dolls …

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In Uncategorized

July 19, 2006




Using Speech IVR As a Holiday Staffing Strategy, Part II

This is the second of a two-part series on using speech recognition technology during the holidays. To read the first part, click here. A recent Oracle survey entitled “Holiday Season 2006: What’s in Store?” noted that merchants “are putting IT …

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In Uncategorized

July 17, 2006




Targeted Customer Marketing

Targeted marketing to customers will drive increased sales and profits, but most companies are overwhelmed by the idea of marketing one to one. The reality is that one-to-one marketing isn’t that feasible or cost-effective in the print world. But …

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In Lists & Data - Buisness

July 12, 2006




Using Speech IVR as a Holiday Staffing Strategy

This is the first in two-part series using speech IVR in the contact center during the holidays. Next week, we’ll discuss how to use and implement speech. For many retailers, a happy holiday season means one that successfully captures all …

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In Uncategorized

July 1, 2006




E-commerce systems update

When it comes to managing e-commerce, multichannel merchants have a wide variety of solutions to choose from. Options range from stand-alone e-commerce applications to fully integrated order management and fulfillment systems designed to handle customers and orders seamlessly regardless of …

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In Channel Integration, CRM

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