October 23, 2012

Google’s Paid Clicks Rise, Average CPC Drops

The number of paid clicks is way up, but the cost-per-click is down, according to the third-quarter financial report released last week by Google.
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The search …


In CRM, Search

October 16, 2012

How to Turn Voters into Ecommerce Buyers

Historical trends indicate that U.S. presidential Election Days – like the one coming up on Nov. 6 – see a marked decrease in ecommerce spending as consumers focus on voting and watching election results.
“Many retailers simply accept election dip as a …


In Ecommerce

October 16, 2012

Video Tips: Preparing for the Holiday Shopping Season

While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video.
Retailers …


In Catalog, Video

October 13, 2012

3 Key Crosschannel Email Strategies for the Holidays

Recently, I heard a friend say that they’ve already had to use the “Santa’s watching” story to keep their children from misbehaving, and it’s only October.
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In Uncategorized

October 11, 2012

Urban Outfitters Fully Loaded for Mobile POS

Fully loaded in-store mobile POS technology might be the wave of the future, but for Urban Outfitters, the future is now. The traditional cash register is a thing of the past.
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In Channel Integration, Cross Channel

October 4, 2012

Brands Need to Reduce Operations Friction

A brand’s customer service and warehouse operations must add to – and not detract from — the overall customer experience, according to Liz Kislik, president ofconsultancy Liz Kislik Associates. Besides market share and profitability, a brand competes for attention so people “…


In Ecommerce, Facebook Social Media Marketing

October 3, 2012

NRF: Retailers Will Hire Half a Million Seasonal Workers

Retailers are expected to hire between 585,000 and 625,000 seasonal workers during the 2012 holiday season, according to projections compiled by the National Retail Federation. That is comparable to the 607,500 seasonal employees retailers hired last year, NRF said in a statement.
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In News

September 27, 2012

Deloitte Predicts Increase in Holiday Sales and Mobile Use

Retailers should expect to see a modest increase in sales and mcommerce this holiday season, according to a recently released Deloitte forecast.
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Deloitte expects total holiday …


In Catalog, Ecommerce

September 25, 2012

Walmart Joins List of Retailers Expecting a Big Holiday Rush

It looks like many of the most popular retailers are expecting a big push in sales this holiday season as several have announced an increase is seasonal employees.
According to a National Retail Federation blog, The Limited announced last month …


In Uncategorized

September 24, 2012

Silver: EA SPORTS, Madden NFL 13

B-to-C Over $75 Million

The campaign: The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.


In Catalog, Channel Integration

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