May 1, 1999




the abcs of online trends

The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow continue to redesign their Websites and expand their merchandise offerings; established retailers such as Nordstrom and …

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In Channel Integration, Email

April 1, 1999




Postal Service, PRC at odds over postal reform bill

In January, with the convening of the 106th Congress, Rep. John McHugh (R-NY) introduced a new version of his Postal Reform Act, now named the Postal Modernization Act (H.R. 22). Although at least two key parties-the Postal Service and the …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 1, 1999




A look at legislation…

Now that the impeachment trial is over, Congress is back in business. Legislation regarding the Internet, privacy, and outbound telemarketing has catalogers and direct marketing organizations watching Capitol Hill and state governments closely.
Federal bills S. 328 (Smith, R-NH): Calls for …

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In Marketing

February 1, 1999




People

Kim Myers is now managing editor of outdoor apparel and equipment cataloger Patagonia, based in Ventura, CA.
Gift catalog Eximious has named Jeff Parnell as CEO. Previously Parnell had been vice president of marketing forthe Overton’s catalog.
Automotive parts and …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

January 1, 1999




View from The Hill

Newt may be gone, but as far as catalogers are concerned, little else has changed on Capitol Hill. “There wasn’t much turnover in terms of faces in Congress,” says Richard Barton, senior vice president of government relations for industry organization …

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In News

January 1, 1999




Reaching into retail

Despite their differences, catalogs and retail have always had a close relationship. After all, cataloging sprang from the retail sector in the late 1800s and early 1900s, when retailers such as Sears Roebuck, Montgomery Ward, and J.C. Penney pursued …

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In Lists & Data - Business-14-05-2013

January 1, 1999




The retail rush

What do Macy’s, Banana Republic, Toys ‘R’ Us, Wet Seal, Nine West, Claire’s Stores, and Abercrombie & Fitch have in common? They’re just a few of the national retailers that have recently launched catalogs. They’re also the latest manifestations of a …

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In Uncategorized

January 1, 1999




People

Kim Myers is now the managing editor of Patagonia in Ventura, CA.
Eximious has named Jeff Parnell as CEO. Parnell had been vice president of marketing for the Overton’s catalog.
Hingham, MA-based cataloger/retailer Talbots has appointed Randy Richardson as …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

October 1, 1998




Why catalogers must eat their young

R ecently I learned that the largest corporation at the turn of the century-the Microsoft of its day-was the American Lead Pipe Co. How is that relevant to catalogers? The lesson is that the market will always smile on one …

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In Uncategorized

October 1, 1998




Cornerstone’s next step

The end of summer tends to be quiet for many businesses-but not for Cornerstone Brands. On Aug. 25, the Portland, ME-based multititle cataloger acquired its seventh catalog, Corona, CA-based window treatment mailer Smith & Noble, for an undisclosed sum. Then the next …

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In News

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