April 1, 2001




PROMISES

E-fulfillment solutions allow companies engaged in direct-to-customer operations to handle the challenges of fulfillment over the Internet
Two Christmases ago, Nancy Simpson-Banker could not find the Pokemon Yellow Hint Book, a Christmas present for her youngest son, Dean. No one …

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In Channel Integration

March 15, 2001




List Watch: Privacy Legislation Outlook

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging for catalogers and online merchants.
All in all, says Jerry Cerasale, senior vice …

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In News

March 15, 2001




Mailing Flexibility

One of the first rules you learn in Cataloging 101 is that economic good times are about growth, and economic bad times are about holding your own. In terms of circulation, that means prospecting more heavily during boom times and relying …

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In News

March 15, 2001




Postal Reform: What’s Next?

Mailers shouldn’t expect the 107th Congress to pick up where the 106th left off with regard to postal reform legislation, according to Deborah Wilhite, the U.S. Postal Service’s senior vice president of public policy. “We’re presuming that the slate …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

March 1, 2001




Short Takes

Chastened dot-commers may still find pot of gold at rainbow’s end; the scoop on who’s into CRM
Survivors 2
Every action-movie hero, no matter how appallingly wounded, rises valiantly to deliver the killer blow. Likewise, the survivors of the crippled New …

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In Channel Integration, CRM

February 21, 2001




Idaho State Rep Pushes “Michael Jordan Bill”

Moscow, ID—Idaho state representative Tom Trail (R-Moscow) wants Idaho residents to cash in on the sale of information about their buying habits, according to a report in Idaho’s “Lewiston Morning Tribune.” To that end, Trail has proposed a …

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In News

February 1, 2001




Smart Thinking: Zany Brainy Buys Its Namesake Website

Educational toys marketer Zany Brainy was really using its noggin at the end of the past year: It decided to fully acquire its namesake Website business, ZanyBrainy.com.
The King of Prussia, PA-based multichannel marketer announced on Dec. 4 that it …

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In Uncategorized

February 1, 2001




Extra, Extra: Catalogs in Newspapers

When you pick up your Sunday newspaper, don’t be so quick to discount the coupon fliers and sales circulars: There may be a real catalog tucked in there. Toys `R’ Us, for one, has been inserting its holiday catalog into …

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In News

February 1, 2001




When Dinosaurs Fly

Move over, Jurassic Park. Brick-and-mortar retailers have not only survived the mass extinction of dot-coms but evolved into a new, hybrid species of merchant
It wasn’t long ago that analysts warned that traditional brick-and-mortar retailers would soon go the way …

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In Channel Integration, Opsandfulfillment_warehouse-20-03-2013

January 1, 2001




Apples to Oranges

Should you make or buy a WMS?
In-house and packaged systems can seem like two completely different species, but you can avoid making fruit salad out of this important decision by concentrating on the issues most critical to your operation

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In Opsandfulfillment_warehouse-20-03-2013, Pack

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