April 1, 2001




People News

Schaumburg, IL-based database company Experian has named Deborah Lowman-Zuccarini executive vice president/chief marketing officer for Experian Marketing Solutions. She had been chief operating officer for Nykamp Consulting Group.
Chicago-based Chicago Association of Direct Marketing (CADM) has appointed George A. …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 1, 2001




from the editor’s files

THE ‘A’ LIST
Here are the top 5 trends in warehousing for 2001:
Continuing labor shortages Increased material handling automation Growth in e-fulfillment Greater integration of systems More diverse warehouse services
Source: Distribution Center Management, January 2001
Bon Mots
“When you have 50,000 to 70,000 …

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In Uncategorized

April 1, 2001




PROMISES

E-fulfillment solutions allow companies engaged in direct-to-customer operations to handle the challenges of fulfillment over the Internet
Two Christmases ago, Nancy Simpson-Banker could not find the Pokemon Yellow Hint Book, a Christmas present for her youngest son, Dean. No one …

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In Channel Integration

March 15, 2001




List Watch: Privacy Legislation Outlook

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging for catalogers and online merchants.
All in all, says Jerry Cerasale, senior vice …

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In News

March 15, 2001




Mailing Flexibility

One of the first rules you learn in Cataloging 101 is that economic good times are about growth, and economic bad times are about holding your own. In terms of circulation, that means prospecting more heavily during boom times and relying …

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In News

March 15, 2001




Postal Reform: What’s Next?

Mailers shouldn’t expect the 107th Congress to pick up where the 106th left off with regard to postal reform legislation, according to Deborah Wilhite, the U.S. Postal Service’s senior vice president of public policy. “We’re presuming that the slate …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

March 1, 2001




Short Takes

Chastened dot-commers may still find pot of gold at rainbow’s end; the scoop on who’s into CRM
Survivors 2
Every action-movie hero, no matter how appallingly wounded, rises valiantly to deliver the killer blow. Likewise, the survivors of the crippled New …

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In Channel Integration, CRM

February 21, 2001




Idaho State Rep Pushes “Michael Jordan Bill”

Moscow, ID—Idaho state representative Tom Trail (R-Moscow) wants Idaho residents to cash in on the sale of information about their buying habits, according to a report in Idaho’s “Lewiston Morning Tribune.” To that end, Trail has proposed a …

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In News

February 1, 2001




Smart Thinking: Zany Brainy Buys Its Namesake Website

Educational toys marketer Zany Brainy was really using its noggin at the end of the past year: It decided to fully acquire its namesake Website business, ZanyBrainy.com.
The King of Prussia, PA-based multichannel marketer announced on Dec. 4 that it …

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In Uncategorized

February 1, 2001




Extra, Extra: Catalogs in Newspapers

When you pick up your Sunday newspaper, don’t be so quick to discount the coupon fliers and sales circulars: There may be a real catalog tucked in there. Toys `R’ Us, for one, has been inserting its holiday catalog into …

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In News

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