Market Sector Report: Tuning in to Electronics

| Paul Miller

Consumer electronics margins typically average 15%-20%, vs. 25%-30% in other categories This is the third in a series of Market Sector Reports being published

The New Breed of Innovators

| MCM staff

A former editor of the Harvard Business Review, Theodore Levitt, said, Creativity is thinking up new things. Innovation is doing new things. It’s not

Our First Time

| MCM staff

SHERRY CHIGER, EDITORIAL DIRECTOR The name of the catalog escapes me it was 20 years ago, after all, back when I was in college but I’d mailed away for

Ready for the July Postal Hike?

| Paul Miller

For the second time this year, the U.S. Postal Service is increasing its rates. On May 8, the USPS Board of Governors (BOG) voted unanimously to raise

Rockler Crosses Over to B-to-B

| Paul Miller

For 47 years, woodworking tools and hardware cataloger/retailer Rockler Cos. has focused on serving hobbyists. But over the years, the company has built

Rogers Athletic Sports Moving Cover

| Shayn Ferriolo

Recipients of the Rogers Athletic catalog may think their eyes are playing tricks on them: A lenticular appliqu on the cover gives the photo a three-dimensional

KEVIN WOOLCOTT

| Rama Ramaswami

How did you get into this line of work? I think it’s one of those things where you just fall into a career path. Years ago, I started working in a catalog