November 1, 1999




Performance Products

To cater to every form of four-wheeled transport, the cataloger built a new high-performance product database
With more than 200,000 SKUs and growing, Performance Products could have ended up with a Website (www.performanceproducts.com) as difficult to navigate as the …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 1, 1999




INTERNET TAXATION: Yes to tax reform

But government commission has yet to discuss types of changes
Time is running out for the Advisory Commission on Electronic Commerce (ACEC). The government-appointed group assigned with investigating Internet taxation policies has only two more meetings left before it makes …

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In News

October 1, 1999




REORGANIZATIONS

Three years ago, the founders of Genesis Direct were convinced that they could create a new business model – buy up dozens of small catalogers and, thanks to the ensuing economies of scale, give rise to a profitable catalog kingdom. …

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In Lists & Data - Business-14-05-2013

October 1, 1999




WEB MARKETING: Targeting those senior surfers

Mature adults-17% of the online audience – can be easy to woo
Your 65-year-old mother might not be able to program her VCR, but she might nonetheless be a prolific online shopper. In the second quarter of 1999, consumers ages 55 and …

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In News

October 1, 1999




LEGISLATION

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer data.
At press time, Congress was waiting to convene a House/Senate conference committee on …

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In News

September 1, 1999




McHugh bill may be DOA

Time may be running out for H.R. 22 – also known as the Postal Modernization Act – which Rep. John McHugh (R-NY) has been pushing for nearly five years to reform the U.S. Postal Service. An alternative bill proposed …

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In News

August 1, 1999




Cashing in on the e-commerce frenzy

With public catalog companies trading at 12-25 times after-tax earnings while e-commerce companies such as Amazon.com trade at 12-25 times sales, smart mailers are looking for ways to cash in on the high Web valuation frenzy.
Catalogers have several …

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In News

August 1, 1999




FULFILLMENT: Building back-end.com

Web marketers once touted their virtual warehouses as a competitive advantage they enjoyed over traditional catalogers. By acting as a drop-shipper, without the expense of back-end staff and systems, they could remain lean and mean, and pass the savings on …

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In News

July 1, 1999




Asian crisis control

The financial crisis that hit Asia over the past few years has also hurt some of the U.S. business-to-business catalogers marketing there. But for the most part, the mailers have emerged slightly bruised rather than battered.
According to a …

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In News

May 1, 1999




the abcs of online trends

The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow continue to redesign their Websites and expand their merchandise offerings; established retailers such as Nordstrom and …

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