April 16, 2012

How to Optimize B-to-B Online Marketing Strategies

In today’s b-to-b space, online marketing activities continue to play secondary or support roles to catalog mailings and telemarketing. So it’s not surprising that many b-to-b marketers acknowledge some confusion about how best to manage their multichannel environments, …


In B2B, Catalog

June 1, 2011

Traffic Driver: L.L. Bean

SILVER: Catalog Channel
L.L. Bean, Holiday Web 2010
You might think that a venerable, old-school brand like L.L. Bean would be a laggard when it comes to maximizing a relatively new channel like the web. But with its Holiday 2010 …


In Ecommerce

June 1, 2011

Sporting Goods and Hobbies: L.L. Bean and Orvis

GOLD: Catalog Channel
L.L. Bean, Summer Outdoor 2010
How great is the merchandising in this L.L. Bean catalog? “You can outfit most adventures from this catalog without going online,” said one judge. “Of course, they also do a nice …


In Ecommerce

April 13, 2012

How to Increase Email Response Rates

Click below for an expert’s answers

Chris Blohm

Dee Blohm

Jim Davidson
Bronto Software

Bill Kaplan


Daryl Logullo
Fulfillment Services

Loren McDonald

Angel Morales
Smarter Remarketer

Benjamin Rothfeld


Jay Schwedelson

Dana Shirlen
Adam & …


In Catalog, Channel Integration


November 2, 2013

3 Marketing Automation Mistakes and How to Avoid Them

Marketing automation technology has revolutionized the way marketers communicate with their customers and prospects. Instead of traditional mass marketing techniques, marketing teams can now develop personalized messaging that can be delivered to individuals in real-time, based on specific behaviors such …


In Executive, Leadership Team


November 2, 2013

How to Make Your Ecommerce Site SEO-friendly for an International Audience

Internet shopping is big business everywhere. In the US, total ecommerce spending was predicted to hit around $262 billion in 2013. In the UK, meanwhile, shoppers spent £586.9 million ($943.7 million) a week online in June 2013, accounting for 9.7% of all retail spending.

Ecommerce is …


In Ecommerce, Ecommerce

August 1, 2007

back word

Sharper Image to spokesman: Sell the steak, not the sizzle
Here’s a meaty deal: The struggling Sharper Image Corp. is teaming up with mouthy mogul Donald Trump to sell upscale steaks. The gifts and gadgets merchant — the exclusive catalog reseller …


In Uncategorized

July 28, 2007

Brookstone Bouncing Back

Second-quarter net sales for gifts and gadgets cataloger/retailer Brookstone (Nasdaq: BKST), which mails the Hard-to-Find Tools, Gardener’s Eden, and Brookstone catalogs, increased 9.4% to $99.9 million. That’s up from $91.3 million for the same period last year. For the three-month …


In Channel Integration, Cross Channel

November 1, 2009

Signs of Life

No one is expecting a blockbuster holiday, and that’s good — we’re not likely to get one. But the sentiment for many by the end of the summer was that we have hit the bottom of the economic meltdown. That means, …


In Affiliate, Retail

October 30, 2013

Big Data Brings Omnichannel to Life [LP]

Click the image below to download
“Big Data Brings Omnichannel to Life”


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