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January 21, 2015




Why It’s Time for U.S. Companies to Get Serious about Going Global

Noah Maffit, a former EVP and general manager of Live Nation and others like him are sounding a wakeup call for American digital marketers. He says those who aren’t actively developing their international online markets are missing their best …

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In Blog, Global

Canada, Canada Post, Canadian market, Canadian retail market, marketing, marketing in Canada, cross-border ecommerce, cross-border selling, webinar

January 21, 2015




Brand Loyalty, Trust Keys to Canadian Consumers

Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust, according to a Canada Post executive.

“Canadians do a lot more research before buying, and they don’t like to …

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In Campaign, Catalog

June 2, 2012




Let Your Questions Draw Conclusions

An ancient rule of social awareness: When you want to impress someone, ask a question.
Questions are involvement devices. And a question that matches the recipient’s interest in any subject (provided that question is asked with a modicum of …

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In Catalog

June 1, 2012




Backword: Engaging with Joaquin Ruiz

Catalog Spree CEO Joaquin Ruiz talks about digital shopping and tablet adoption with the editors of Multichannel Merchant.
What are your favorite digital catalogs to shop from? Patagonia. It has gorgeous photography, nice video, great product and good editorial. I …

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In Catalog, Ecommerce

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March 8, 2015




Where is the Payments Industry Heading?

On Feb. 25, payments tech provider Zooz hosted a Twitter Roundtable entitled, “Transaction Declined? Getting Ahead of Payment Tech Challenges in 2015. How to Cope with Apple Pay, Bitcoin, Fraud, EMV & Other Critical Issues.”

An expert panel of 13 payments influencers, ranging from …

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In Ecommerce, Global

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June 3, 2013




7 Ways to Reduce Cart Abandonment

Cart abandonment, unfortunately, is going to happen to every retailer on the web, whether they like it or not. Even though you cannot avoid the consumer practice all together, there are steps you can do to decrease the chance of …

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In Customer Service, Ecommerce

August 6, 2008




Smithsonian Catalog, Website Back in Action

After being out of commission for four months, the Smithsonian Catalogue and online store are back in business. Starting Aug. 4, customers are now able to place orders from Smithsonian Catalogue and SmithsonianStore.com.
Smithsonian’s direct business was closed four …

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In News

August 1, 2008




Back Word

CRUTCHFIELD CARRIES TORCH FOR OLYMPICS
The 2008 Summer Olympics are in full swing this month, but one multichannel merchant has already had his Olympic moment. Bill Crutchfield, CEO of electronics marketer Crutchfield, carried the Olympic torch in Hangzhou, China, on May 18. …

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In Uncategorized

October 1, 2010




Catalog Critique: SmileMakers Gets a Creative Lesson

With its serious selection of classroom activities, school prizes and rewards, arts and crafts supplies and much more, SmileMakers sets out to make education fun for children and easier for teachers. But is shopping with the marketer’s print catalog fun …

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In Catalog

October 1, 2010




Baby steps toward brand innovation

Remember the truth-or-dare games you played in grade school: “I dare you to leave a note in Eddie’s locker!” or “I dare you to call Bobby’s house!”
Those dares felt quite adventurous back then, and not too achievable. But even …

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In Retail

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