February 1, 2003




Bush Forms Presidential Commission to Overhaul USPS

Amid the headlines about Iraq and North Korea, reports of the newly formed presidential commission to overhaul the U.S. Postal Service may have been buried. But for catalogers and other commercial mailers, the Dec. 11 announcement was big news indeed. …

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In News

June 1, 2001




Wine Enthusiast Gets Down to Business

The Wine Enthusiast has uncorked a new business-to-business catalog. The Hawthorne, NY-based marketer of wines and related accessories mailed The Professional Restaurant Edition in April to 200,000-250,000 customers and prospects.
The new book sells wine storage products and accessories for …

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In Uncategorized

May 1, 2001




Rockler Crosses Over to B-to-B

For 47 years, woodworking tools and hardware cataloger/retailer Rockler Cos. has focused on serving hobbyists. But over the years, the company has built up a file of more than 100,000 business-to-business requesters and buyers. So in March, the Medina, MN-based cataloger …

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In Lists & Data - Business-14-05-2013

April 1, 2001




Trade Groups Argue About How to Fix the USPS

The United States Postal Service is “a train wreck about to happen,” in the words of Harry Quadracci, president/ CEO of printer Quad/Graphics. But the Direct Marketing Association and the Association for Postal Commerce (PostCom) are bickering about the …

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March 15, 2001




Room to Improve

It’s all too easy for a cataloger to become complacent when it comes to operations and fulfillment, adopting the attitude “If it ain’t broke, don’t fix it.” Indeed, if sales and profitability look good, and there aren’t any glaring fulfillment …

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In Lists & Data - Business-14-05-2013

March 15, 2001




Small Catalogs Forum: The Right Time to Finance

Certainly the economy is one major factor in determining whether the time is right to invest in growing your business. Common sense dictates that if people are tightening their belts when it comes to buying widgets, now is not the …

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March 15, 2001




OfficeMax to Close 50 Stores

Blaming the slowing economy, office supplies cataloger/retailer OfficeMax will close 50 of its 996 stores this spring in an attempt to reduce capital expenditures. The $4.8 billion OfficeMax lowered its fourth-quarter earnings estimates to a loss of $0.10-$0.15 per share. The Shaker …

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March 15, 2001




Small Catalogs Forum: Flag Fables Flies to New Heights

Decorative flags may adorn the outside of many U.S. households today, but back in 1984 they covered Pam Stewart’s kitchen table. Stewart’s flag-making hobby soon became a hit with her neighbors — her first customers — and she formed Flag Fables, drafting …

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November 1, 2000




To tax or not to tax

Key bills: who sponsored what Despite a flurry of behind-the-scenes lobbying concerning the moratorium on taxes from sales placed over the Internet, it’s not likely that legislation will pass to alter the moratorium before its scheduled expiration in October 2001 – …

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In Lists & Data - Buisness

November 1, 2000




Great copy isn’t limited to the Award winners

Most catalogers don’t have the opportunity to see the work of their competitors or confreres that won Gold Awards in this year’s Annual Catalog Awards competition. If they entered the competition, they either take the judges’ word that the winners …

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