October 2, 2012




How B-to-B Marketers Build Online Business

Once a business-to-business organization has launched its ecommerce site, other projects often become higher priorities. In consequence, the online site can become a bit lackluster, at best, and neglected by both customers and the sales team alike, at worst.
The …

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In Catalog, Ecommerce

JohnstonMurphyPic300

July 11, 2014




Johnston & Murphy Ratchets Up Its Omnichannel Commerce

Johnston & Murphy, a high-end footwear and apparel brand, migrated its digital commerce operations onto the Demandware Commerce platform in June. The company launched a new ecommerce site with plans to leverage and further advance its omnichannel initiatives.

Heather Marsh, vice …

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In Ecommerce, Mobile

May 5, 2014




FedEx Ground Will Apply Dimensional Weight Pricing to All Shipments

FedEx today announced pricing changes for FedEx Freight and FedEx Ground. FedEx Freight will increase its published fuel surcharge indices by 3 percentage points, effective June 2. FedEx Ground will apply dimensional weight pricing to all shipments, effective January 1.

FedEx Freight updates …

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In News, PR Newswire

email

July 7, 2014




Email Acquisition Tactics That Actually Work

Although a healthy and growing email list is one of every email marketer’s top priorities, there are only a few acquisition tactics that are truly effective. The tips below will help you to make the most them.
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In Email, Marketing

December 1, 2007




back word

Crash, but don’t burn
We all know Website crashes happen — it’s how you handle them the counts. A Multichannel Merchant reader forwarded us an e-mail from Bike Nashbar in response to a Web outage the bicycles merchant experienced in October. …

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In Uncategorized

April 29, 2014




Amazon Prime Pantry Adds to Delivery Disruption

Is Amazon getting geared up to grapple with grocers? During its first-quarter earnings call, the ecommerce behemoth said it is seeing early success with a new “essentials” delivery service for its Prime members.

Available nationally, Prime customers can use Prime …

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In Operations & Fulfillment, Shipping/Delivery

Target, Target Canada, ecommerce, store closings, Canadian retail market, Zellers

April 29, 2014




Target to Incorporate Chip-and-PIN REDcards

Target has announced a significant new initiative as part of the company’s accelerated transition to chip-and-PIN-enabled REDcards.

Beginning in early 2015, the entire REDcard portfolio, including all Target-branded credit and debit cards, will be enabled with MasterCard’s chip-and-PIN solution. …

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In Ecommerce, Payment

September 18, 2012




4 Tips to Better Understand Pinterest’s Potential

It seems that everywhere you turn these days, the number one topic is Pinterest. Sure you’ve seen and heard all about the postives it has to offer, but here we’re going to talk about some key strategies that …

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In Ecommerce, Social Media

September 18, 2012




More Ways to Manage the Complexity of Site Search

In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing.
Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant …

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In Analytics, Ecommerce

seo

July 4, 2014




Why SEO is your Frenemy

As more and more ecommerce sites spring up across the web, the competition for luring online shoppers remains fierce. Maintaining relevancy across the major search engines improves your likelihood of capturing the online customer early and with a lower cost …

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In Marketing, Must Reads

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