April 24, 2012




5 Reasons to Consider Multiple Distribution Centers

As a merchant, is it more cost effective to fulfill your orders from multiple distribution centers? For some, yes. For others, no. Let’s discuss.
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The world of commerce is changing. …

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In Channel Integration, Global

November 17, 2009




Target Increasing Mobile Offerings for the Holiday

General merchant Target is increasing its m-commerce offerings by making some of its recently launched holiday tools mobile-friendly.
Target spokesperson Kelly Basgen says the checklists, Merry Planner Calendar, Perfect Gift Pairings, and Target Christmas videos and gift finder tools are …

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In multichannelmerchant.com/ecommerce/news, News

November 17, 2009




Office Depot Launches Holiday Gift Microsite

When you think of Office Depot, you probably think of disposable pens, reams of paper, and Post-it notes, and other non-glamorous items you’d use during the work day, rather than fun holiday gifts.
The office supplies merchant is aiming to …

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In multichannelmerchant.com/ecommerce/news, News

April 16, 2012




How to Optimize B-to-B Online Marketing Strategies

In today’s b-to-b space, online marketing activities continue to play secondary or support roles to catalog mailings and telemarketing. So it’s not surprising that many b-to-b marketers acknowledge some confusion about how best to manage their multichannel environments, …

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In B2B, Catalog

June 1, 2011




Traffic Driver: L.L. Bean

SILVER: Catalog Channel
L.L. Bean, Holiday Web 2010
You might think that a venerable, old-school brand like L.L. Bean would be a laggard when it comes to maximizing a relatively new channel like the web. But with its Holiday 2010 …

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In Ecommerce

June 1, 2011




Sporting Goods and Hobbies: L.L. Bean and Orvis

GOLD: Catalog Channel
L.L. Bean, Summer Outdoor 2010
How great is the merchandising in this L.L. Bean catalog? “You can outfit most adventures from this catalog without going online,” said one judge. “Of course, they also do a nice …

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In Ecommerce

August 1, 2007




back word

Sharper Image to spokesman: Sell the steak, not the sizzle
Here’s a meaty deal: The struggling Sharper Image Corp. is teaming up with mouthy mogul Donald Trump to sell upscale steaks. The gifts and gadgets merchant — the exclusive catalog reseller …

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In Uncategorized

horizontal mobile holiday

November 6, 2013




7 Ways to Support Your Holiday Sales with Mobile Strategies

After a disappointing sales season this fall for Victoria’s Secret, Costco, and American Apparel, among other merchants, the stakes are high for retailers heading into the crucial holiday shopping season. While it’s difficult to predict which retailers will …

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In Cyber Weekend 2013, Ecommerce

July 28, 2007




Brookstone Bouncing Back

Second-quarter net sales for gifts and gadgets cataloger/retailer Brookstone (Nasdaq: BKST), which mails the Hard-to-Find Tools, Gardener’s Eden, and Brookstone catalogs, increased 9.4% to $99.9 million. That’s up from $91.3 million for the same period last year. For the three-month …

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In Channel Integration, Cross Channel

April 13, 2012




How to Increase Email Response Rates

Click below for an expert’s answers

Chris Blohm
MeritDirect

Dee Blohm
MeritDirect

Jim Davidson
Bronto Software

Bill Kaplan
FreshAddress

 

Daryl Logullo
Southern
Fulfillment Services

Loren McDonald
Silverpop

Angel Morales
Smarter Remarketer

Benjamin Rothfeld
StrongMail

 

Jay Schwedelson
Worldata

Dana Shirlen
Adam & …

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In Catalog, Channel Integration

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