April 24, 2012
As a merchant, is it more cost effective to fulfill your orders from multiple distribution centers? For some, yes. For others, no. Let’s discuss.
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The world of commerce is changing. …
November 17, 2009
General merchant Target is increasing its m-commerce offerings by making some of its recently launched holiday tools mobile-friendly.
Target spokesperson Kelly Basgen says the checklists, Merry Planner Calendar, Perfect Gift Pairings, and Target Christmas videos and gift finder tools are …
November 17, 2009
When you think of Office Depot, you probably think of disposable pens, reams of paper, and Post-it notes, and other non-glamorous items you’d use during the work day, rather than fun holiday gifts.
The office supplies merchant is aiming to …
April 16, 2012
In today’s b-to-b space, online marketing activities continue to play secondary or support roles to catalog mailings and telemarketing. So it’s not surprising that many b-to-b marketers acknowledge some confusion about how best to manage their multichannel environments, …More...
June 1, 2011
GOLD: Catalog Channel
L.L. Bean, Summer Outdoor 2010
How great is the merchandising in this L.L. Bean catalog? “You can outfit most adventures from this catalog without going online,” said one judge. “Of course, they also do a nice …
November 6, 2013
After a disappointing sales season this fall for Victoria’s Secret, Costco, and American Apparel, among other merchants, the stakes are high for retailers heading into the crucial holiday shopping season. While it’s difficult to predict which retailers will …More...
July 28, 2007
Second-quarter net sales for gifts and gadgets cataloger/retailer Brookstone (Nasdaq: BKST), which mails the Hard-to-Find Tools, Gardener’s Eden, and Brookstone catalogs, increased 9.4% to $99.9 million. That’s up from $91.3 million for the same period last year. For the three-month …More...
April 13, 2012
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Adam & …