Gifts.com

| MCM staff

As an upscale gifts Web marketer, Gifts.com casts a wide net. In November, the company increased its reach with a 1 million-piece mailing of its debut

Financial Reports

| MCM staff

Annual Sales, Income Up and Up for Blair Warren, PA-Multititle mailer Blair Corp. (Nasdaq BL) posted a 10% jump in annual sales and a 38% leap in annual

Creating KILLER CONTENT

| Ken Burke

Survival is tough on the Wild Wild Web. Improving your site’s content is one way to trigger additional sales and keep your business aliveTake a look at

online fulfillment

| MCM staff

Why do companies spend over $12.5 billion a year on consulting? The Accidental Scientist Pardon me if I digress from the typical editorial fare and delve

Cleaning Up for Better Response

| MCM staff

Skimp on list hygiene and you risk being penny-wise and pound-foolishWithin a year of standardizing and clearing its house file, Alaska Wild Berry Products

soup it up

| John T. Giangrande

Turbocharge your facility with a snag-free systems retrofit What’s certain in this world besides death and taxes (apologies to Benjamin Franklin)? Lack

Using Web-Customer Data

| Paul Miller

Customer data captured online can range from `basic registration information’ to details about navigation paths and the most-visited pagesSurgical Supply

CASE STUDY: ROSS-SIMONS

| Mark Del Franco

Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,

MERGERS AND ACQUISITIONS

| Mark Del Franco

Third quarter gets busy In the wake of dot-com fever, catalog M&A activity heats up After a sluggish start to the first half of 2000, it looks like merger

NEW TRICKS

| Laurie Solomon

Dogged by shoddy rep performance? Multimedia technologies offer meaty rewardsIt wasn’t so long ago that you could rely on an academic course or a stint