Shopify Offloads Logistics Assets to Flexport, Ocado

| Mike O'Brien

Shopify has pulled the plug on its ambitious in-house logistics business built up in recent years, selling Deliverr to global supply chain provider Flexport and warehouse robotics firm 6 River Systems to UK-based fulfillment automation firm Ocado. “We are changing the shape of Shopify significantly today to pay unshared attention to our mission,” said Shopify CEO Tobi Lutke in a letter to employees.

Walmart and the DTC Brand Unwind

| Mike O'Brien

The curious case of Walmart’s venture into creating a stable of hot startup DTC brands has come to a close, with the 2023 sales of Moosejaw, Bonobos and Eloquii in quick succession. So it’s a fitting time to take a look at the six-year-plus journey that began with the $3.3 billion acquisition of Jet.com. We look back and ruminate with Raj Konanahalli, a partner and managing director with AlixPartners.

Bed Bath & Beyond Files for Bankruptcy

| Mike O'Brien

Bed Bath & Beyond as expected filed for Chapter 11 bankruptcy protection April 23 as its turnaround became untenable, loans were in default, debt far outstripped assets and buyers have yet to surface for its three retail brands. The company said in its filing it plans to maintain operations through the court proceedings thanks to a $240 million debtor-in-possession loan from Sixth Street.

Bonobos Being Sold by Walmart at a Big Discount

| Mike O'Brien

Less than two months after selling off Moosejaw Mountaineering to a more appropriate home at Dick’s Sporting Goods, another of Walmart’s digital-first apparel brands is being sold. This time, menswear seller Bonobos is going to Express and WHP Global for $75 million, a $235 million discount to its $310 million acquisition in 2017.

Ecommerce Packaging Waste: The Issue and What’s Being Done

| Mike O'Brien

No one questions the fact that ecommerce packaging waste is a major problem, clogging the planet with yet more plastic and cardboard. The twofold question then becomes, what is being done about it, and what more can be done? This Multichannel Merchant special feature discusses the scope of the issue, and steps that are being taken by retailers, suppliers and governments to reduce the amount of waste.

Setting Marketing Benchmarks in Emerging Channels

| Josephine Wong

As the media landscape evolves and new marketing formats enter the fray, tried-and-true methods of benchmarking may not be as reliable. No matter which new path you’re about to tread, deciding which marketing benchmarks to use and how best to measure them will be instrumental in ensuring successful campaigns.