November 12, 2012




How to Improve Your Email Marketing with Better Segmentation

What’s your definition of email segmentation? When I’m asked this question, I think of the word relevancy.
If you’re an online marketer, your email acquisition program has relevancy in the names you acquire (inbound) and the messaging …

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In Email

November 7, 2012




5 Ways to Leverage Facebook’s Open Graph Before the Holidays

Social media will be a critical component of holiday marketing efforts for retailers this year. Most notably, Facebook’s open graph will influence how retailers create programs to engage their consumers, drive powerful organic word of mouth, as well as …

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In Social, Social Media

November 5, 2012




Oriental Trading CEO Says Berkshire Hathaway Deal Is Right Fit

Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, announced Friday it had acquired Omaha, NE-based gifts and novelties merchant Oriental Trading Co. in an all cash deal for an undisclosed sum. The deal is expected to …

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In Catalog, Email

October 31, 2012




Carlyle Group Acquires Diversey Japan From Sealed Air

Sealed Air Corp. announced that it has entered into an agreement with private equity firm The Carlyle Group in which Carlyle will acquire Diversey G.K. (Diversey Japan) for about $377 million, according to an Oct. 30 press release.
Follow US! @MCMerchant …

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In News, Opsandfulfillment_packaging

October 2, 2012




How B-to-B Marketers Build Online Business

Once a business-to-business organization has launched its ecommerce site, other projects often become higher priorities. In consequence, the online site can become a bit lackluster, at best, and neglected by both customers and the sales team alike, at worst.
The …

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In Catalog, Ecommerce

September 6, 2012




4 Tips for Building a Subscriber Profile

Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment
A new survey by MyBuys and the e-tailing group found that consumers are more willing to provide personal information if doing so will enhance their shopping …

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In Channel Integration, Cross Channel

August 22, 2012




Best Buy Having a Bad Week

Troubled home entertainment retailer Best Buy said it does not intend to further provide or update earnings guidance for fiscal 2013, the company told investors during a conference call yesterday to discuss its second-quarter earnings.
Follow US! @MCMerchant Multichannel Merchant Multichannel …

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In eBay, News

August 22, 2012




6 Tips for Cutting Ecommerce Shipping Costs

With increasing consumer expectations for free or reduced shipping, combined with the ever-growing expenses involved with residential parcel delivery, online merchants are being forced to find new ways to cut costs to maintain reasonable profits.

One way is by taking …

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In Operations & Fulfillment, Opsandfulfillment_shipping

August 14, 2012




Brentwood Associates Acquires Majority Stake in Soft Surroundings

Private equity firm Brentwood Associates has acquired a majority stake in apparel merchant Soft Surroundings, which will continue to be managed by CEO Tom Wilcher and company president Robin Sheldon. According to a press release, the new partnership of Brentwood …

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In Catalog, News

August 7, 2012




Twit-bits: Best Buy’s Buyout Bid and NASA Comparison

Breaking: Best Buy’s founder and former chairman offers to buy the company for $24 to $26 a share. Shares rise 2… on.wsj.com/MinGt8 — Wall Street Journal (@WSJ) August 6, 2012

Yesterday morning, Wall Street Journal announced founder Richard Schulze offered to take Best …

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In Ecommerce

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