December 11, 2012




Remote Language Translation: Strengthen Your Cross-Channel Customer Support Strategy

A customer visits a website and wants to make a purchase, but her item is backordered. She picks up the phone and dials the customer service line in hopes of finding a local store location where she can pick up …

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In Contact Center Resources, Ecommerce

December 4, 2012




Putting Customer Lifetime Value to Work for Your Company

When an ecommerce business is brand new, the pace can be frenetic. Sales success and fast company growth can put some entrepreneurs in over their heads, and they need to dig themselves out, fast. They might implement cost-cutting measures, often …

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In Analytics, Channel Integration

November 21, 2012




Stephan Spencer’s 15 New Year’s SEO Resolutions for 2013

It’s 2013, and you’ve resolved to make this the year to dominate in Google. But if you’re feeling overwhelmed by all the possible areas that need your attention, pick just three and get them done as a starting …

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In Ecommerce, Global

November 13, 2012




3 Triggers to Boost Your Email Marketing

With a multitude of marketing ideas at your disposal, email continues to be the most valuable tool in your arsenal.

The good news is that with a little extra effort, you can acquire qualified subscribers and engage them with relevant …

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In Customer Relationship Management, Ecommerce

November 12, 2012




How to Improve Your Email Marketing with Better Segmentation

What’s your definition of email segmentation? When I’m asked this question, I think of the word relevancy.
If you’re an online marketer, your email acquisition program has relevancy in the names you acquire (inbound) and the messaging …

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In Email

November 7, 2012




5 Ways to Leverage Facebook’s Open Graph Before the Holidays

Social media will be a critical component of holiday marketing efforts for retailers this year. Most notably, Facebook’s open graph will influence how retailers create programs to engage their consumers, drive powerful organic word of mouth, as well as …

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In Social, Social Media

November 5, 2012




Oriental Trading CEO Says Berkshire Hathaway Deal Is Right Fit

Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, announced Friday it had acquired Omaha, NE-based gifts and novelties merchant Oriental Trading Co. in an all cash deal for an undisclosed sum. The deal is expected to …

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In Catalog, Email

October 31, 2012




Carlyle Group Acquires Diversey Japan From Sealed Air

Sealed Air Corp. announced that it has entered into an agreement with private equity firm The Carlyle Group in which Carlyle will acquire Diversey G.K. (Diversey Japan) for about $377 million, according to an Oct. 30 press release.
Follow US! @MCMerchant …

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In News, Opsandfulfillment_packaging

June 6, 2008




Airgas to Acquire Oilind Safety

Airgas, a marketer of specialty gases, welding and safety equipment has agreed to acquire the assets and operations of Energy Safety Services, doing business as Oilind Safety.
The $21 million Oilind Safety provides rental safety equipment and services. The companies expect …

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In B2B, News

October 2, 2012




How B-to-B Marketers Build Online Business

Once a business-to-business organization has launched its ecommerce site, other projects often become higher priorities. In consequence, the online site can become a bit lackluster, at best, and neglected by both customers and the sales team alike, at worst.
The …

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In Catalog, Ecommerce

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