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February 25, 2015




My Path to a New Hair Straightener Purchase

Earlier this week I realized my hair straightener that I have had for two years had died.  Without any forewarning, so of course I came to work with what I felt was a heavy mop on my head,  (women with …

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In Blog

Canada Post, direct mail, marketing, marketing mix, multichannel marketing, Publicis

February 25, 2015




Using the “Power of Fame” to Create Disruptive, Successful Marketing Campaigns

How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results?

According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it …

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In Branding, Campaign

friedman-alberini-restoration-hardware-300

July 3, 2013




Gary Friedman Back as Chairman and Co-CEO at Restoration Hardware

[caption id="attachment_28641" align="alignleft" width="300"] Gary Friedman (l.) and Carlos Alberini, co-CEOs at Restoration Hardware Holdings.[/caption]

Less than a year after announcing he was stepping down as chairman and Carlos Alberini’s co-CEO, Gary Friedman has returned to that …

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In News, PR Newswire

Áèçíåñ ñåìèíàð. Business seminar.

August 23, 2013




What It’s Really Like to Go to a Trade Show Gif Edition

Before I came to Multichannel Merchant in March of 2012, I never went to a conference before, so when I found out I was going on my first official business trip my heart went into overdrive.

I remember how it all …

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In Blog

showrooming-1-300

August 18, 2013




5 Ways to Consider How Multichannel Customers Shop

Back to school is not just a time for students to get back to learning, but for many of us to refocus after summer vacation. Have you considered how your customers shop for each season? It’s time to get …

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In Cross Channel, Must Reads

Apple, Apple Pay, ecommerce, mobile payments, omnichannel, mobile wallet, Google Wallet, iOS 8.1, iOS, iPhone, iPhone 6

February 14, 2015




Using Email to Close the Smartphone, Browse-To-Buy Gap

If you’ve ever tried to shop from a mobile phone, you likely understand the perils of browsing and buying from your device.  The customer experience – and thus, conversions – is often negatively impacted by various mobile browsing issues creating the “…

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In Blog, Email

RobotsPic-300

August 13, 2013




Dansko Puts Robots to Work In Its Distribution Center

Shoe company Dansko looked for a different approach to increase efficiency in warehouse automation and in doing so, the company looked no further than from Kiva Systems.

The robots in Dansko’s new 200,000 square-foot facility which opened in November of 2012, …

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In Inventory, Operations & Fulfillment

global-shopping-cart-300

February 11, 2015




U.S. Merchants Need an Active Approach to Global Ecommerce

Back when the WWW truly offered global potential to sell and market your products anywhere in the world, many U.S. companies became accidental exporters because most websites were in English and it was commonplace for your website to turn …

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In Blog, cross-border

JoeLezon_CTO-300

March 11, 2014




Alex and Ani CTO Talks Social Media, Superheroes, and Trumpets

NAME:  Joe Lezon
COMPANY:  Alex and Ani
JOB TITLE: Chief Technology Officer (CTO)

Here’s how social media helps me in my everyday life: It allows me to stay connected with friends and family, while at the same time providing relevant …

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In Follow the Leaders, Marketing

March 11, 2014




The Men’s Wearhouse-Jos. A. Bank Battle Went Like This

If you’re happy Men’s Wearhouse is finally buying Jos. A. Bank and you know it clap your hands (clap, clap). The months-long old-school battle over who’s buying who, the rejections, etc., finally came to an end… or so it seems …

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In Blog, Videos

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