August 5, 2014

Why Geofencing Is a Bust, and How to Drive Real Value from it

In case you’ve been living under a rock, here’s the skinny on geofencing: it’s a WiFi/Bluetooth/telecom radius that will detect consumers’ smartphone or other device (more on that in a minute) once they are in …


In Blog, Engagement

June 7, 2012

Pushing Back on Google Penguin: How to Improve SEO with Video Links

Google’s at it again. The search giant’s recent Penguin algorithm update has thrown a big monkey wrench into website owners’ strategies for improving page ranking and increasing their visibility online.
Subscribe to RSS headline updates from: Powered by …


In Analytics, Video

October 1, 2013 Summit: Story Telling and Customer Centricity Prevail In Digital Experiences

For two and a half days every year, marketing executives, ecommerce specialists, brand marketers, digital agencies and technology vendors all line up to attend, sponsor, speak, listen, learn and share at the Summit. This year is no exception. …


In Blog


April 10, 2014

Scandinavian E-tailer Sjoppi Achieves 18% Mobile Conversion

A staggering 17.8% conversion rate for tablets has been achieved by Scandinavian e-tailer Sjoppi following the introduction of a new touch-based interface for mobile shopping. The company uses three sites in different languages to complete transactions from its TV-shopping channels.

The …


In Ecommerce, Global


September 25, 2013

Shaky Consumer Confidence Could Affect Seasonal Hiring

Even though merchants are gearing up for the additional hiring of seasonal employees this holiday, a new report has found that “shaky” consumer confidence and an increased in efficiencies in the retail space could prevent  seasonal hiring from hitting the …


In Contact Center, Ecommerce

Returns, shipping, Shipping/Delivery, postage, ecommerce, ecommerce delivery, consumers, ecommerce fulfillment, ecommerce returns, USPS, UPS, FedEx

July 22, 2014

Return to Sender: Making Package Returns Easy, Part II

Back in March, I shared three ways to make the returns process easy for online retailers – showcase your policy, implement a Return Merchandise Authorization (RMA) system, and get tech savvy with your shipping labels.

I’d like to revisit this …


In Ecommerce, Fulfillment


July 22, 2014

7 Ways to Increase Your Ecommerce Conversion Rate

Every brand needs converts: people who make the transition from browsers to buyers. In ecommerce, conversion is also a key metric by which to analyze your store’s performance.

If your marketing strategy is working you’ll have plenty of …


In Ecommerce, Must Reads

April 5, 2014

David Ortiz, Barack Obama and Samsung Walk Into a Selfie

Full disclosure: I’m really only posting this for the potential SEO opportunity. I mean, really, Samsung already admitted they set Boston Red Sox slugger David Ortiz up with a Galaxy Note 3 smartphone with hopes he will take a selfie like …


In Blog, Marketing

March 19, 2014

Skiing at the Merchant Risk Council Conference

The last thing I thought I’d do in Las Vegas this week was strap on a pair of ski boots. Okay, the last thing I EVER thought I’d do was strap on a pair of ski boots.

But Digital River’s …


In Blog, Payment/Security


August 20, 2013

Unlocking the True Potential of Big Data

Retailers have enormous amounts of customer data at their collective corporate fingertips. In most cases, and through most channels, they have demonstrated their ability to connect with customers in informed and appropriate ways. There’s one channel where retailers are …


In Data & Analytics, Personalization & Segmentation

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. ...
  12. 1586