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September 16, 2014




3 Strategies to Convert More Mobile Traffic

Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen. In the United States, 42% of American adults own a tablet computer; 58% of all adults carry smartphones, and they often …

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In Ecommerce, Marketing

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September 11, 2014




Change of Plans: How to Successfully Adjust Your Holiday Strategy

You did your due diligence, and created the ultimate holiday season plan for success. But a change happens in your supply chain. Or on Black Friday/Cyber Monday, you noticed a change in consumer shopping behavior. Or a mid-December blizzard …

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In Uncategorized

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September 11, 2014




Why Millennials Aren’t Loyal to Your Retail Brand

Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.

Millennials are not averse to brand loyalty, as some executives have …

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In Branding, Campaign

April 15, 2013




Magazines Integrate Ecommerce Capabilities to Websites

Essence magazine has a new “Beauty Matchmaker” tool which helps women find foundations, lipsticks and eye shadows that complement their individual skin tones and color preferences, according to Mashable.com.

Women are presented with various options from different retailers, including …

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In Ecommerce, Shopping Cart

augmented-reality-glasses-300

September 8, 2014




Wearables are About to Change Retail Customer Service

It’s obvious that wearables have become the new rising star of the consumer electronics industry. Although they have yet to fully thrive within the market, it’s undebatable that they are changing the way we interact with technology.  Therefore, …

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In Customer Service, Must Reads

UPS, UPS Air, UPS ground, shipping/delivery, shipping, operations and fulfillment, logistics, retail, online shopping, holiday shopping, 2013 holiday season, holiday shipping peak, logistics management

September 5, 2014




UPS Outlines Plans to Increase Holiday Capacity

UPS this week detailed plans for ensuring that delivery issues which plagued the 2013 holiday shopping season aren’t a rerun this year, including a $500 million capital outlay to fund initiatives like a 5% increase in sort capacity and a 10% increase in …

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In Fulfillment, Must Reads

June 7, 2012




Pushing Back on Google Penguin: How to Improve SEO with Video Links

Google’s at it again. The search giant’s recent Penguin algorithm update has thrown a big monkey wrench into website owners’ strategies for improving page ranking and increasing their visibility online.
Subscribe to RSS headline updates from: Powered by …

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In Analytics, Video

LegacySystems300

August 19, 2014




How to Transform Your Ecommerce Legacy Platform

How old is your legacy ecommerce platform? For many retailers, their front-end and back-end  platforms could be anywhere from 10 to 15 years old, leaving many in serious need of an overhaul. As technology continues to advance and omnichannel commerce grows in …

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In Ecommerce, Must Reads

SEO-300

August 16, 2014




4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …

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In Marketing, Must Reads

October 1, 2013




Shop.org Summit: Story Telling and Customer Centricity Prevail In Digital Experiences

For two and a half days every year, marketing executives, ecommerce specialists, brand marketers, digital agencies and technology vendors all line up to attend, sponsor, speak, listen, learn and share at the Shop.org Summit. This year is no exception. …

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