LegacySystems300

August 19, 2014




How to Transform Your Ecommerce Legacy Platform

How old is your legacy ecommerce platform? For many retailers, their front-end and back-end  platforms could be anywhere from 10 to 15 years old, leaving many in serious need of an overhaul. As technology continues to advance and omnichannel commerce grows in …

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In Ecommerce, Must Reads

SEO-300

August 16, 2014




4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …

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In Marketing, Must Reads

June 7, 2012




Pushing Back on Google Penguin: How to Improve SEO with Video Links

Google’s at it again. The search giant’s recent Penguin algorithm update has thrown a big monkey wrench into website owners’ strategies for improving page ranking and increasing their visibility online.
Subscribe to RSS headline updates from: Powered by …

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In Analytics, Video

beacon-300

August 5, 2014




Why Geofencing Is a Bust, and How to Drive Real Value from it

In case you’ve been living under a rock, here’s the skinny on geofencing: it’s a WiFi/Bluetooth/telecom radius that will detect consumers’ smartphone or other device (more on that in a minute) once they are in …

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In Blog, Engagement

October 1, 2013




Shop.org Summit: Story Telling and Customer Centricity Prevail In Digital Experiences

For two and a half days every year, marketing executives, ecommerce specialists, brand marketers, digital agencies and technology vendors all line up to attend, sponsor, speak, listen, learn and share at the Shop.org Summit. This year is no exception. …

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In Blog

xmashire

September 25, 2013




Shaky Consumer Confidence Could Affect Seasonal Hiring

Even though merchants are gearing up for the additional hiring of seasonal employees this holiday, a new report has found that “shaky” consumer confidence and an increased in efficiencies in the retail space could prevent  seasonal hiring from hitting the …

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In Contact Center, Ecommerce

smartphones-300

April 10, 2014




Scandinavian E-tailer Sjoppi Achieves 18% Mobile Conversion

A staggering 17.8% conversion rate for tablets has been achieved by Scandinavian e-tailer Sjoppi following the introduction of a new touch-based interface for mobile shopping. The company uses three sites in different languages to complete transactions from its TV-shopping channels.

The …

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In Ecommerce, Global

April 5, 2014




David Ortiz, Barack Obama and Samsung Walk Into a Selfie

Full disclosure: I’m really only posting this for the potential SEO opportunity. I mean, really, Samsung already admitted they set Boston Red Sox slugger David Ortiz up with a Galaxy Note 3 smartphone with hopes he will take a selfie like …

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In Blog, Marketing

Returns, shipping, Shipping/Delivery, postage, ecommerce, ecommerce delivery, consumers, ecommerce fulfillment, ecommerce returns, USPS, UPS, FedEx

July 22, 2014




Return to Sender: Making Package Returns Easy, Part II

Back in March, I shared three ways to make the returns process easy for online retailers – showcase your policy, implement a Return Merchandise Authorization (RMA) system, and get tech savvy with your shipping labels.

I’d like to revisit this …

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In Ecommerce, Fulfillment

7-3400-300X200

July 22, 2014




7 Ways to Increase Your Ecommerce Conversion Rate

Every brand needs converts: people who make the transition from browsers to buyers. In ecommerce, conversion is also a key metric by which to analyze your store’s performance.

If your marketing strategy is working you’ll have plenty of …

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In Ecommerce, Must Reads

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