Loft300

April 1, 2015




Retailers Jump on April Fools’ Day Bandwagon

Several retailers jumped on the April Fools Day bandwagon on various channels – primarily through email marketing, to promote products, discounts and just plain fun.

Here is a compilation of what retailers did:

Amazon partied like it was 1999 on its …

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In Blog, Email

Best Buy, Target, Walmart, Curbside, curbside pickup, in-store pickup, omnichannel, omnichannel fulfillment, omnichannel strategy, mobile app, mobile commerce, m-commerce

March 30, 2015




Best Buy to Shutter 66 Future Shop Stores in Canada

Best Buy Canada announced it is consolidating both Best Buy and Future Shop stores and websites, with plans to build a multichannel customer experience. The plan calls for closing 66 Future Shop locations, effectively immediately.

The company has plans to invest …

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In Ecommerce, Global

USPS, U.S. Postal Service, ecommerce, ecommerce returns, returns, shipping strategy, omnichannel, omnichannel best practices, free shipping, Amazon, Amazon Prime, Priority Mail, free two-day shipping, return labels, return shipping labels

March 30, 2015




How Will Consumers Drive Ecommerce Change in 2016?

Since the beginning of ecommerce, retailers have controlled how consumers shop and buy online – until now. Mobile devices have become deeply integrated into the online shopping experience.

Consumers expect seamless multi-device, cross-channel interaction with their favorite brands. They no longer …

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In Blog, Ecommerce

omnichannel-strategy-300

March 25, 2015




Just How Seamless is the Omnichannel Experience?

In order to win consumer loyalty and achieve growth across all channels, retailers must enhance their mobile commerce offerings and improve the in-store shopping experience, according to results of a survey of 750 U.S. consumers – and a separate analysis …

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In customer experience, Engagement

GameStop, GameStop PowerUp Rewards, PowerUp Rewards, loyalty programs, ecommerce, mobile apps, mobile commerce, video games, video gaming, retail, omnichannel, omnichannel retail, omnichannel fulfillment, in-store pickup

March 24, 2015




Mobile App Drives Store Sales Gains for GameStop

By changing its mobile focus from conversions to engagement and influence, coupled with an enhanced mobile app experience and analysis of customer data from its PowerUp rewards program, GameStop has seen tremendous success in mobile-to-store sales.

From January 2014 – six months …

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In customer experience, Engagement

apple-watch-300

March 22, 2015




What Does the Apple Watch Mean for Retail Marketers?

Fill in the blank: The Apple Watch is the future of ___________.

a)      Fitness
b)      Communication
c)      Navigation
d)      Payment
e)      Anything/everything

Depending on what you’ve been reading lately, your answer could easily be any of the four I’…

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In Blog, Channel Integration

amazon-prime-same-day-delivery-customer

March 22, 2015




Retailers Need to Face Same-day Delivery Dilemma

Why can I order a pizza from Dominos.com and get it delivered in about an hour, but I can’t order a pizza stone online from an brick and mortar retailer and have it delivered in time to make dinner?

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In Blog, fulfillment

big-data-button-300

March 18, 2015




Predictive Technology Drives Evolution of Big Data

Several years ago the Internet revolutionized the way business is done. Now the world finds itself on the precipice of a similar revolution with big data.

Studies show that nearly 90% of professionals believe big data is a game changer for …

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In Blog, Data & Analytics

Shipping/Delivery, shipping, shipping and delivery, cargo, freight, ocean freight, ocean shipping, port strike, west coast port strike

March 17, 2015




Around the Globe, Shoppers Want More Flexibility

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete …

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In cross-border, Ecommerce

video-camera-300

March 17, 2015




4 Key Findings From the 2014 Video Commerce Benchmarks Report

The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing.

Here are the four key findings from the 2014 …

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In Ecommerce, Marketing

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