Winning Customer Care

April 20, 2016




The Transition from Customer Service to Strategic Sales

When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity.

E-retailers typically …

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In Blog, customer experience

virtual-reality-300

April 19, 2016




How Ecommerce is Keeping it Real with Virtual and Augmented Reality

2016 may well be remembered as the year of ecommerce. Walmart – once the brick-and-mortar retailer par excellence – has announced plans to dump $2 billion into its online efforts. Meanwhile, Amazon has eclipsed Walmart’s valuation and online sales of consumer …

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In Blog, Ecommerce

mobile-commerce-mobile-apps-300

April 18, 2016




How Proper Preparation Can Maximize Your Digital Advertising Campaign

More and more consumers are participating in the modern digital landscape, using the internet to do everything from shop for groceries and electronics, to maintaining social relationships and consuming news. According to Pew, 67% of American homes had broadband connection in 2015, …

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In Blog, Marketing

subscription box

April 7, 2016




How to Box Your Brand with a Subscription Service

Visits to leading subscription box sites like Birchbox, Blue Apron and Loot are up nearly 3,000% during the last three years, according to Hitwise data. For consumers who came of age in the digital era, subscriptions models are typically for electronic …

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In Blog, Fulfillment

PetFlow

April 4, 2016




PetFlow Reinvents Digital Pet Store Experience

Specialty pet food and supplies seller PetFlow has unveiled a new digital retail experience to redefine the way pet parents can care for their four-legged loved ones.

Guided by its new mission, which is centered on “Good Foods” and “Good …

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In Ecommerce, News

October 28, 2009




FAO Boutiques in Store for Toys ‘R’ Us

Customers who want more access to iconic upscale toy merchant FAO Schwarz just got their wish: Starting Nov. 1, FAO Schwarz-branded boutiques will be introduced in 585 Toys ’R’ Us stores nationwide.
The FAO boutiques will be located prominently at the front …

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In News

woman-technology-shopping-cart-300

March 30, 2016




5 Ways Brands Can Help Their Independent Retailers Connect with New, Local Consumers

Local retailers are the job creation engine and backbone of the American economy. Consider that today, America’s 28 million small businesses account for 54% of all U.S. sales, while retail supports one in four American jobs. Increasingly, Americans are choosing …

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In Blog, Ecommerce

Branding, ecommerce branding, ecommerce, Patagonia, brand audit

March 30, 2016




The Importance of Brand Ambassadors in the Digital Age

For decades, commerce was uniform. People shopped in stores and marketplaces. Sure, catalogue shopping had a loyal following, but it was dwarfed by the number of people electing to shop in stores. The in-store shopping experience was social in the …

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In Blog, Engagement

omnichannel-shopping-300

March 25, 2016




Retailers Need to See Omnichannel as a Singular Effort

If retailers are looking at omnichannel as a singular effort, then they are in a good place, says DynamicAction SVP Global Marketing Sarah Engel in this video taken during a break at eTail West 2016 in February. That means they understand …

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In customer experience, Omnichannel

omnichannel-shopping-300

March 21, 2016




5 Reasons Retailers Should Embrace Reciprocity Marketing

Give to Get. The Golden Rule. The Law of Reciprocity. However you call it, the age-old rule of give and take still remains true, both in life and in business. The idea is simple: when someone gives us something, we …

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In Blog, Marketing

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