September 25, 2012




Walmart Joins List of Retailers Expecting a Big Holiday Rush

It looks like many of the most popular retailers are expecting a big push in sales this holiday season as several have announced an increase is seasonal employees.
According to a National Retail Federation blog, The Limited announced last month …

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In Uncategorized

September 24, 2012




Silver: EA SPORTS, Madden NFL 13

B-to-C Over $75 Million

The campaign: The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.

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In Catalog, Channel Integration

September 15, 2012




Prepare For Crosschannel Consumers Before Black Friday

Before Black Friday, merchants must employ mobile strategies and technology to adapt to their customer base and learn what will help their business grow as well as giving them a leg up on the competition.
Follow US! @MCMerchant Multichannel Merchant …

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In Channel Integration, Cross Channel

September 13, 2012




Nordstrom: Retailers Need a Focus on Customer Engagement

The future of customer experience does not lie solely at the hands of ecommerce, said Jamie Nordstrom, president of Nordstrom Direct. It calls for retailers to focus on creating the finest customer engagement both online and in the traditional store …

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In Channel Integration, Cross Channel

September 12, 2012




Retailers’ Mobile Financial Investments Remain Conservative

Retailers remain prudent in their financial investments when it comes to mobile objectives, showing tempered future plans for spending on mobile and tablet initiatives despite the industry buzz.
Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations …

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In Mobile Commerce

September 12, 2012




Jerry Storch: Bricks and Mortar Stores Not Dead

For those who believe that ecommerce will be the downfall of the bricks-and-mortar store, you better think again, according to Toys R Us Chairman and CEO Jerry Storch.
Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations …

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In Channel Integration, Cross Channel

September 5, 2012




Merchants Get Their Contact Centers Ready for the Holidays

STAMFORD, CT—September 4, 2012—Multichannel Merchant and The Call Center School have teamed up to provide digital, catalog and other merchants with convenient and affordable internet-based training for new and existing call center staff to maximize the revenue potential of the …

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In Contact Center Resources

August 30, 2012




How to Optimize for Big Data

Marketers need to step up to the challenges of Big Data to claim its rewards. We need a clear path to advanced customer engagement, one that lets us tap into the real potential of data-driven programs.
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In Channel Integration, Cross Channel

August 23, 2012




4 Ways to Leverage the Smartphone This Holiday Season

Visits from shoppers on a smartphone continue to rise for ecommerce sites. Most retailers have responded by implementing a “mobile-friendly” version of their site with reduced graphics and simplified navigation. The website detects the device a shopper is using and …

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In Mobile Commerce

August 18, 2012




Tough Second Quarter for Struggling Sears

Second-quarter sales for struggling Sears Holdings Corp. dropped 6.6%, to $9.46 billion, down from $10.13 for the same period last year. Domestic same-store sales – a key metric that tracks stores open at least one year – declined 3.7% for the period ended July 28, 2012.
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In Channel Integration, Cross Channel

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