October 27, 2015

How Retailers Can Go Beyond Omnichannel and Move to Customer-Centricity

For retailers, employing the omnichannel model is a necessity to appeal to today’s highly connected consumer and target their interest both in-store and across devices.

Yet, there is a disconnect that prevents retailers from reaching ideal shoppers and aligning …


In Blog, marketing


October 27, 2015

How Ann Taylor Loft Brought Me Back to 2001

When I was in high school friends of mine always referred to me by my last name.  Or if anything, they removed the “E” and I simply became “Fort.” It was something I got used to and actually liked because …


In Blog, Marketing


October 26, 2015

The Top 6 Innovations in Online Customer Experience

Customer experience is the new frontier of business differentiation. Eighty-nine percent predict that by 2016, they will separate themselves from their competition on the basis of customer experience—more so than product and service. A variety of factors influence a customers’ …


In Blog


October 26, 2015

Will 2015 Be the Most Social Shopping Season Yet?

Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season.

To help brands thrive in the increasingly mobile-dominated media environment, Facebook announced the …


In Blog, Marketing


October 24, 2015

Week in Review: Sears Goes Back to the Future

Sears has introduced “Meet With An Expert,” a “free and first-of-its-kind service” that improves the home appliance shopping experience by connecting online shoppers with knowledgeable associates in store.

It seems fitting that Sears made this announcement on October 21, 2015, which was “…


In Data & Analytics, Ecommerce

2015 holiday shopping, holiday shipping cutoffs, peak holiday season, Pottery Barn, West Elm

October 20, 2015

7 Points Taken From NRF’s Holiday Consumer Spending Survey

The NRF 2015 Holiday Consumer Spending Survey was by Prosper Insights and Analytics last week, and designed to gauge consumer behavior and shopping trends related to the winter holidays. The results show that the 2015 holiday season should be a big one …


In Must Reads

consumer data, consumer data privacy, consumer data protection, data privacy, Federal Trade Commission, FTC, General Wireless, RadioShack, RadioShack bankruptcy, personally identifiable information, PII

October 16, 2015

It All Adds Up: Analytics, Assortment Data Bolster Business

Without a doubt, the holidays can – and will – provide a critical stress test and opportunity for today’s leading retailers and suppliers to capture the hearts and wallets of consumers. Websites must stay up-to-date with the latest product details. Shipping needs …


In Blog, Data & Analytics

NRF, omnichannel, omnichannel fulfillment, ecommerce, ecommerce returns, customer expectations, retail

October 14, 2015

New Report Identifies Omnichannel Fulfillment Leaders, Highlights Gaps

Given growing customer expectations of shopping anywhere, anytime and from any device, it’s not surprising that almost half of retailers surveyed for a new report from the National Retail Federation and FitForCommerce said omnichannel initiatives and investments were among …


In Fulfillment, fulfillment


October 13, 2015

Why Communication Breakdowns Cramp Omnichannel’s Style

By now, it’s universally evident that omnichannel retailing is relatively flawless up until the customer’s order gets to the store. That’s where many customers are frustrated with the buy online ship to store process.

In this video taken at Shop….


In Must Reads, Omnichannel

X Shoe CarnivalX retailersX retailX traditional retail storesX retailerX Operations and FulfillmentX operationsX fulfillmentX ship from storeX Customer Service

October 9, 2015

Shoe Carnival Scales Local Search Marketing

Shoe Carnival is scaling its local search marketing in an effort to drive incremental in-store traffic and sales as well as improve the overall customer experience, using a local marketing automation platform from SIM Partners.

Shoe Carnival, which has more …


In Marketing, Mobile

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